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About the Role

The Product Manager (PM), Shop Solutions, will drive the success of the shop solutions product category, primarily fixturing solutions. This role is the strategic authority for the Shop Solutions portfolio, defining products, services, and solutions for long-term commercial viability and alignment to segment strategy. The PM owns product strategy, roadmap, and lifecycle performance, ensuring product-market fit, margin profile, and portfolio optimization. This strategic function focuses on the “WHAT” and “WHY,” while execution is handled by Operations and Sales. The PM acts as a portfolio gatekeeper, aligning investments, roadmap priorities, and lifecycle decisions with segment strategy and growth objectives. Collaboration with European product management and operations is key to accelerating success in the North American Market.

Responsibilities

Define and maintain a forward-looking Shop Solutions product roadmap, identifying portfolio gaps, standardization opportunities, and growth platforms.
Lead portfolio strategy decisions including buy/build/partner trade-offs and product rationalization.
Synthesize market intelligence, competitive benchmarking, and voice-of-customer (VOC) insights to define winning product strategies.
Drive internal strategy to ensure the company develops the necessary know-how, business processes, and structure to sustain and grow the retail solutions segment.
Train and support internal teams on product knowledge and best practices.
Own lifecycle strategy across all phases (ideation through end-of-life), including target cost, pricing, and margin profile for each product family.
Define market requirements and prioritize roadmap initiatives based on strategic impact, profitability, and scalability.
Communicate the roadmap to stakeholders and ensure alignment with business objectives.
Orchestrate alignment between D&D, Sales, Operations, and Finance to ensure roadmap execution supports strategic, financial, and operational objectives.
Provide clear product requirements (WHAT/WHY) to D&D while ensuring technical trade-offs are aligned to commercial objectives.
Enable Sales through product positioning, pricing strategy, and standardized solution frameworks.
Ensure effective communication and coordination with European product management and operations teams to leverage expertise and accelerate market success in North America.
Lead structured VOC programs to identify unmet customer needs, emerging trends, and opportunities for differentiated solutions.
Translate customer needs into scalable, repeatable product offerings.
Act as the voice of the customer within the company.
Support the Head of Segment (HOS) in developing revenue targets and budgets for the product category.
Own product-level P&L performance, including price, cost, and margin targets across the lifecycle.
Drive pricing strategy and policy to balance market competitiveness with margin expansion and portfolio profitability.
Define business cases, NPV/IRR outcomes, and ongoing product performance analytics.
Define product positioning, target customer typologies, and launch strategies for Shop Solutions portfolio offerings.
Enable Sales with standardized playbooks, pricing frameworks, and product training.
Own pricing strategy and policy, including discount guardrails and value-based, customer aligned pricing models.

Requirements

Minimum of 3 years’ experience as a Product Manager or similar role
Minimum of five (5) years’ experience in retail or companies supplying the retail market
Demonstrated success defining and launching products
Must be able to travel up to 20% including international

Skills

Strong leadership skills
Excellent written and verbal communication skills
Proficiency in all Microsoft Office applications
Excellent teamwork skills
Proven ability to influence cross-functional teams without formal authority

Location

Denver, NC

Work Type

Full-time

Experience Level

3+ years of Product Management experience
5+ years of experience in retail or supplying the retail market

Education Level

Bachelor's degree
MBA strongly desired

About the Company

WNA’s vision is to be a leading entrepreneurial player in terms of market share, agility, and game-changing solutions.
WNA is a solution provider, creating value along the supply chain of our customers, from online purchase to their customers.
WNA is headquartered in the Charlotte Metro Area, North Carolina.
With around 500 employees and ~$200M of sales, WNA focuses on the retail and distribution market segments with marquee customers such as Walmart, Amazon, and most large grocers and retailers.
In addition to being the largest manufacturer of shopping carts in North America, WNA has three additional main product segments as well as a Service business, providing turnkey solutions for customer guidance (Access Systems), Shelving & Fixtures (Shop Solutions), and Material Handling products.
Access Solutions provides sophisticated customer guidance and loss prevention systems for major retailers.
WNA offers a range of digital solutions integrated into our products, including advanced shopping cart containment systems, smart exit gate technology, and innovations for autonomous and semi-autonomous retail stores.
WNA is part of the Wanzl Group, headquartered in Germany, and has 12 plants in 8 countries, providing comprehensive, solutions-driven service and expert knowledge of local markets for customers across the globe through their 360° service.