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About the Role
Build and operate a world-class membership product behind The Diary Of A CEO, turning our audience into highly engaged, long-term members. Responsible for the day-to-day performance, experience, and evolution of our membership product, ensuring it consistently delivers value, drives engagement, and retains members over time. Focus on what members receive, how the experience works, and why it is worth paying for; translating audience trust into a compelling, ongoing value-add product. Work closely with Marketing, Product, Content and Community to ensure the membership is tightly integrated into the wider DOAC ecosystem. Ensure members not only sign up, but activate quickly, engage regularly, and deepen their relationship with us over time. Build a repeatable membership framework for other creators within the Flight Story portfolio.
Responsibilities
- Own and continuously improve the membership proposition, including content, experiences, and member benefits
- Improve retention, engagement, and lifetime value through strong lifecycle design and churn reduction initiatives
- Lead key lifecycle moments including onboarding, activation, engagement, upgrades, cancellations, and winbacks
- Oversee the day-to-day running of the membership product, ensuring a consistently high-quality member experience
- Lead technical and operational subscription considerations including billing flows, payment issues, trials, promotional offers, and territory-specific compliance
- Develop a deep understanding of member behaviour and audience segmentation to inform product improvements
- Drive experimentation across onboarding, engagement loops, lifecycle journeys, and new feature development
- Build strong cross-functional relationships across Marketing, E-Commerce, Content / Editorial, and Partnerships
- Help evolve the membership into a core, high-value part of the D2C ecosystem
- Build scalable lifecycle systems focused on delivering ongoing value to subscribers
Requirements
- Product ownership mindset with experience managing digital platforms, content publishing, copywriting, and analytics
- Strong lifecycle and retention expertise across onboarding, engagement, activation, and churn management
- Customer-obsessed with a strong instinct for improving user experience and value perception
- Analytical thinker with the ability to turn data and insights into clear product decisions
- Excellent project management skills across multiple workstreams including digital products, partnerships, and live experiences
- Strong execution capability with an iterative, data-driven approach to delivery
- Commercially minded with a strong understanding of subscription economics, retention, and LTV metrics
- Collaborative approach with the ability to work cross-functionally across the wider business
- Innovative and experimental mindset, constantly testing new formats, features, and experiences
- Experience owning or operating subscription, membership, or D2C products
- Background in media, creator-led businesses, consumer products, or community-driven platforms
- Experience managing lifecycle marketing, retention, engagement, or subscription operations
- Comfortable working in fast-paced, high-growth environments with evolving products and priorities
- Proven ability to manage cross-functional stakeholders and deliver commercially impactful initiatives
Skills
- Digital platforms
- Content publishing
- Copywriting
- Analytics
- Lifecycle marketing
- Retention expertise
- Onboarding
- Engagement
- Activation
- Churn management
- User experience
- Value perception
- Data analysis
- Product decision making
- Project management
- Digital products
- Partnerships
- Live experiences
- Execution
- Data-driven approach
- Subscription economics
- LTV metrics
- Cross-functional collaboration
- Experimentation
- Community building
- Premium member experiences
- Media
- Content
- Community
- Subscription operations
- D2C products
Location
- London
About the Company
- We are a media and investment company, and we are on a mission to elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity. We scale creator-led media, ventures and communities.