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About the Role

As the Marketing Services Strategy Director, you will be the subject-matter expert on growth marketing strategy and campaign delivery, leading a portfolio of client engagements. Your focus is to expand and strengthen Visa's Marketing Services advisory and execution offering across Europe. This role combines strategic leadership with hands-on delivery of co-marketing and lifecycle growth programmes. Success will be measured through improved portfolio performance metrics for client programmes and through direct revenue generation via client adoption of Visa Marketing Services.

Responsibilities

Partner with regional/local VCA teams and client marketers to identify growth opportunities and shape client plans.
Collaborate with Sales, Product, Insights & Analytics and Data Science to drive the best business outcomes efficiently.
Build relationships with senior issuer and merchant stakeholders.
Develop and pitch Marketing Services engagements.
Lead strategy and campaign implementation with local Visa teams and/or directly with clients.
Assess client marketing capabilities and provide pragmatic consultancy.
Support hands-on execution on selected projects.
Design client-specific lifecycle strategies across acquisition, activation, usage, retention and portfolio optimisation.
Develop roadmaps with integrated touchpoints and automation across paid and owned channels.
Own a robust measurement approach: define KPIs, analyse programme performance, and partner with clients, Visa Insights & Analytics and VCA to quantify revenue impact, capture learnings and codify best practices.
Facilitate working sessions with internal and external stakeholders to improve planning quality, execution speed and campaign results.
Deliver revenue and margin outcomes for the Marketing Services function, owning an annual sales/engagement target for your portfolio.
Share expertise with senior internal stakeholders (VP+).
Help industrialise repeatable service offerings to improve sales and delivery efficiency.
Promote best practices across local, regional and global teams.
Develop and commercialise a migration/conversion marketing service line to support European markets.
Partner closely with the Marketing BD lead on RFPs, proposals and wider business development opportunities.
Lead quarterly capacity planning based on market and client demand, ensuring delivery quality across concurrent engagements.

Requirements

Experience in a strategic consultancy environment (e.g., top-tier strategy, management, or specialist marketing/digital consultancy) or in a client-facing advisory role within financial services.
Structured problem-solving skills.
Ability to develop and present strategic recommendations.
Experience managing senior stakeholders at C-suite level.
Proven experience building and executing end-to-end growth marketing strategies, including product-led growth, lead management and funnel optimisation.
Hands-on experience designing growth infrastructure (e.g., growth marketing and/or loyalty platforms).
Experience using analytics tools to evaluate performance and demonstrate measurable impact.
Impact-oriented and data-informed, with a track record of developing strategies and leading multi-channel campaigns that outperform targets across acquisition, cross-sell/premiumisation, member-get-member/engagement and brand.
Commercial acumen and experience with revenue accountability, including P&L ownership or delivering revenue-generating services.
Experience defining and deploying full-funnel consumer marketing strategies is an advantage.
Strong understanding of payments portfolio management (e.g., portfolio performance, marketing, proposition development), including issuer economics and card lifecycle dynamics.
Excellent written and verbal communication skills, with the ability to translate complex topics into clear, compelling narratives.
Strong client relationship and stakeholder management skills, including pitching and influencing at senior executive level.
Ability to collaborate in a matrixed environment and use direct and indirect influence to unlock cross-functional expertise.
Comfortable delivering measurable outcomes in a fast-paced, high-accountability environment.
Fluent English required.
An additional major European language is a plus.
Willingness to travel and work onsite with clients across European markets when needed.

Skills

Growth marketing strategy
Campaign delivery
Co-marketing
Lifecycle growth programmes
MarTech
Product-led growth
Lead management
Funnel optimisation
Growth marketing platforms
Loyalty platforms
Analytics tools
Multi-channel campaigns
Payments portfolio management
Issuer economics
Card lifecycle dynamics
Client relationship management
Stakeholder management
Pitching
Influencing
Cross-functional collaboration

Location

Europe

Work Type

Hybrid

Experience Level

Director

About the Company

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you’ll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world.
Progress starts with you.
Our evolving technology keeps us at the heart of the digital economy, connecting people to 80+ million businesses worldwide.
Backed by a resilient, proven model, our expanding network fuels growth—for Visa and for your career.

Equal Opportunity

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.