Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As a Business Development Representative at Pendo, you will join a high-performing sales team focused on creating new, high-quality pipeline across key French-speaking sales territories. You will partner closely with Account Executives and the broader go-to-market organization to identify the right companies, understand their business challenges, and introduce them to the value of Pendo’s platform. In this role, you will research SaaS, software, and web application companies, identify relevant buyer personas, and build targeted outreach that creates qualified sales opportunities. You will gain hands-on training in software sales while learning how to prospect effectively, understand customer pain points, communicate Pendo’s value, and grow toward a future sales executive role.

Responsibilities

Generate new, high-quality sales-qualified prospects for Account Executives, focusing on creating meaningful opportunities that support territory plans and contribute to pipeline goals.
Research and target high-potential SaaS, software, and web application companies, identifying relevant buyer personas and understanding how Pendo can support their business and product goals.
Build and execute cold calling, email, social selling, and multi-channel outreach campaigns, personalizing outreach based on account research, prospect priorities, and market signals.
Use sales data and market insights to recognize trends and prioritize outreach, focusing time on the accounts and personas most likely to benefit from Pendo.
Partner with Account Executives to plan territory strategy and support pipeline creation, aligning on target accounts, messaging, outreach priorities, and next steps for qualified opportunities.
Learn to communicate and demonstrate the value of the Pendo platform to prospective customers, building confidence in connecting customer pain points to Pendo’s capabilities.
Maintain accurate activity, prospect, and pipeline records in Salesforce, ensuring account and prospect data stays current for clear visibility into outreach and pipeline progress.
Meet weekly and monthly performance goals, including activity, meeting, and pipeline targets, managing priorities with urgency and staying accountable to measurable outcomes.
Participate in coaching, feedback sessions, role plays, and team learning opportunities, using feedback to improve prospecting approach, communication, and sales fundamentals.

Requirements

Fluency in French, with prior experience pitching to C-suite customers in French.
Passion to develop a career in sales.
1+ years of sales, lead generation, business development, customer-facing, or relevant internship experience.
Experience using a CRM or sales system, such as Salesforce, HubSpot, Outreach, ZoomInfo, or a similar platform.
Strong written and verbal communication skills, with the ability to clearly engage prospects and internal stakeholders.
Ability to research accounts, identify relevant prospects, and personalize outreach based on customer context.
Motivation, resilience, and drive to succeed in a goal-driven sales environment.
Strong sense of urgency and ability to manage multiple priorities while staying accountable to outcomes.
Willingness to learn in a fast-paced sales environment and apply feedback quickly.
Team-first mindset and strong collaboration skills, especially when partnering with Account Executives and go-to-market teammates.
Bachelor’s degree or equivalent work experience.
Excitement to build expertise in SaaS, sales strategy, customer engagement, and Pendo’s platform.
You're a builder, not a maintainer; energized when there isn't a clear path yet and you get to define it.
You don't wait for direction; you identify gaps, shape solutions, and drive them forward.
You're AI-curious and see AI as a multiplier, not a shortcut, rewiring how you work around AI tools to be faster, sharper, and more prolific.
Familiarity with product analytics, digital adoption, customer experience, or product management.
Experience prospecting into software, technology, product, or revenue teams.
Familiarity with tools such as Salesforce, Outreach, Salesloft, ZoomInfo, LinkedIn Sales Navigator, or similar platforms.

Skills

Salesforce
HubSpot
Outreach
ZoomInfo
Cold calling
Email outreach
Social selling
Multi-channel outreach
Account research
Prospecting
Communication
Collaboration
Sales strategy
Customer engagement
AI tools

Location

London, UK

Work Type

Hybrid
Full-time

Experience Level

1+ years of experience

Education Level

Bachelor's degree or equivalent work experience

Benefits

Comprehensive, top-tier coverage (medical, dental, life)
Pension match
Equity
High-value lifestyle perks

About the Company

Pendo was founded in 2013 by former product managers who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success.
Our mission is to improve society's experience with software.
Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.
Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.

Equal Opportunity

We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success.
We welcome all people of different backgrounds, experiences, abilities and perspectives.
Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities.
If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io.
All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.