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About the Role

Aurora is seeking a Head of Growth to lead the end-to-end expansion of its member community. This role involves defining and executing a D2C growth strategy across multiple channels to attract, convert, and grow the accounts of high-value customers. The position offers the opportunity to establish a definitive product in a growing market and build a team of specialist executors.

Responsibilities

• Report directly to the CEO and own engagement and conversion strategy across all touchpoints.
• Define and own a multi-channel growth strategy that magnetizes and retains the world's most valuable customers within Aurora's ecosystem.
• Lead Aurora's external content strategy and execution across social, editorial, in-person, and specialist distribution channels.
• Own the strategy and oversee the execution of Aurora events, experiences, and brand activations, ensuring they reinforce our narrative and cultural position while driving conversions, engagement, and renewals.
• Own conversions and renewals, ensuring Aurora curates the highest-signal community of athletes, creatives, and founders globally.
• Build and manage a team of specialist executors, own the growth budget, and define KPIs across the function.

Requirements

• Exceptional ability to identify a company's core growth drivers and think across physical, digital, media, partnership, community, and product-led channels.
• Ability to manage both digital and human-led growth mechanics as part of a defined funnel.
• Build high-leverage functions that prize conviction & trust over reach.
• Exceptional taste, aesthetics, and copywriting ability with a deep understanding of the customer, culture, and mentality of our market.
• Exceptional pulse on cultural moments and what makes things stand out.
• Ability to turn taste into a repeatable engine, converting brand instinct into an actionable, repeatable strategy that builds trust, magnetism, and intrigue.
• Strong understanding of and instinct for modern distribution channels: how products and ideas travel across social, cultural, and niche channels to reach high-value audiences.
• Build narrative and objectives into every touchpoint.
• Build autonomous systems that discover, test, and act on new growth strategies.
• Ruthless execution, diligent planning and research, and tasteful curation.
• Exceptional organization skills for managing complex budgets, timelines, briefs, and strategies.
• Ability to hit deadlines and objectives on time.
• Track, assess, and act on both qualitative and quantitative performance metrics.
• Work cross-functionally with product, operations, and partnerships to maximize Aurora's access, member experience, and opportunities.
• Ability to withstand scrutiny and hold conviction, with the confidence to make asks and drive an agenda working directly alongside the CEO.
• Hungry, learn fast, and believe in seeking truth above all else.
• Proven track record of growing products, services, or initiatives among niche communities with exceptional results.
• Press relationships and an organic network amongst premium or luxury communities, services, or potential growth partners (Bonus).

Skills

• D2C growth strategy
• Multi-channel growth strategy
• Content strategy and execution
• Social media marketing
• Editorial content
• Partnership management
• Community building
• Event management
• Brand activation
• Conversion optimization
• Renewal strategy
• Budget management
• KPI definition
• Digital marketing
• Product-led growth
• Copywriting
• Cultural trend analysis
• Performance metrics analysis
• Cross-functional collaboration

Location

• Manhattan, New York

Work Type

• In-office
• Flexible remote days
• Domestic travel
• International travel

Experience Level

• Head of Growth
• Proven track record of growing products, services, or initiatives

Salary/Compensations

• $240,000 on-target first-year earnings ($120k base + $120k bonus with up to 2x multiplier)

Benefits

• 0.5–1% Equity
• Visa O-1 / H-1B sponsorship, where applicable
• International and intra-US relocation packages available
• Competitive salary + performance-based bonus
• Founding stock options package
• Access to exclusive Aurora events and services
• Whoop or Oura Ring on us, plus subscription to a private longevity offering
• $2,000 annual education budget
• Whatever tech you need to do your best work
• Generous parental leave
• Comprehensive health benefits, with 90% coverage including dental and vision

About the Company

• Aurora is the Lifestyle Operating System for the new era of high-performance living.
• Aurora combines AI and human expertise to proactively inspire and manage the global lifestyles of the world's most influential athletes, founders, and creatives.
• We proactively curate and deliver on-demand dining, travel, experiences and entertainment, luxury goods and gifting, and longevity and wellness.
• We're backed by the most successful founder in the space, ever.
• Raised $12m from a group of founders, operators, investors, and athletes behind companies including OpenAI, Cleo, VistaJet, Wander, Flex, Salido, and Boost Capital Partners — alongside Kevin Love, Kyle Kuzma, Kiernan Dewsbury-Hall, Koro Capital, Insiders VC, EQT, Antler, and several high-signal operators and family offices.
• Achieved industry-leading engagement, transaction volumes, and referrals from paying members, with a large and growing waitlist seeking access.
• Built a proactive, conversational product described as 'magic' by our members.
• We're now building our growth function as we expand our member base globally.
• We have offices in London, New York, and LA - and are proud of our in-person culture.