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About the Role
Plan, analyze, and optimize campaigns in print and trade media, including consumer magazines, daily newspapers, trade journals, and cross-media packages (display, newsletter, direct booking). Monitor client budgets, interpret briefs, create re-briefs, and develop well-founded media recommendations. Support the achievement of campaign goals, adhere to media KPIs, and maximize impact. Stay informed about market and technology trends, including new data and AI possibilities, and actively contribute insights. Collaborate closely with colleagues from other media disciplines.
Responsibilities
- Plan, analyze, and optimize campaigns in print and trade media.
- Monitor client budgets.
- Interpret briefs, create re-briefs, and develop media recommendations.
- Support the achievement of campaign goals and adhere to media KPIs.
- Maximize campaign impact.
- Monitor market and technology trends, including data and AI possibilities.
- Collaborate with colleagues from other media disciplines.
Requirements
- Experience in media planning with a focus on print (consumer or trade).
- Familiarity with trade publishers and their cross-media marketing logic is a plus.
- Stay informed about market developments and have a feel for trends.
- Quick comprehension and sense of responsibility.
- Structured, independent work style and proactive approach.
- Strong numerical understanding and proficient use of standard office and planning tools.
- Willingness to use new tools, including AI, in daily work.
- Maintain up-to-date knowledge of tools and AI.
- Very good German language skills.
Skills
- Media planning
- Print media
- Trade media
- Cross-media marketing
- Budget management
- Data analysis
- AI tools
- Office tools
- Planning tools
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Professional
Benefits
- Hybrid work (60% office & 40% remote)
- 30 days of vacation + Christmas Eve & New Year's Eve off
- Modern and central offices
- Individual training via our 'Talentschmiede'
- Significant scope for design and initiative
- Structured onboarding
- Open feedback culture
- English courses
- Subsidy for Deutschlandticket
- JobRad leasing
- Company pension plan & occupational disability insurance
- Exclusive employee discounts
- Regular parties & team events
- Gifts for anniversaries & end of probation period
- Regular employee updates