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About the Role

As Director of Product Marketing, you will build compelling narratives that communicate Perk's value proposition, run the go-to-market engine to convert product investment into commercial outcomes, and establish a competitive intelligence function. Your work will influence deal wins and future product development. This senior leadership role is for individuals with experience in building and leading product marketing in high-growth B2B SaaS, owning GTM for complex software products, and a proven track record of achieving commercial success. You understand the finance buyer, can create strong positioning against competitors, and possess a clear vision of excellence.

Responsibilities

Own the platform narrative, including core messaging architecture, positioning against alternatives, and the 'why Perk' story across all customer touchpoints.
Manage the end-to-end GTM strategy for new products and major launches, aiming for predictable, commercially focused execution that enhances product adoption and reduces risk.
Build a best-in-class market and competitive intelligence capability, including competitive analysis, win/loss tracking, customer research, and market signals to enhance sales effectiveness.
Partner with Revenue leadership and sales enablement to improve win rates, platform attach, sales confidence, and launch success.
Lead and develop the PMM team, establishing operating rhythms, quality standards for scalability, and positioning PMM as a strategic partner.
Shape the future of the PMM function as Perk continues to grow.

Requirements

Significant experience in B2B SaaS with a proven track record of building positioning that gains internal trust and external validation.
Ability to build differentiated product positioning and distill complex platforms into clear stories for senior finance buyers.
Deep understanding of buyers, markets, and competitive landscapes, with a desire to be the subject matter expert.
Commercial mindset with data-driven decision-making capabilities, including building repeatable operating models and influencing product roadmap priorities.
High level of influence and strong communication skills, capable of building alignment across Product, Revenue, and Marketing.
Commitment to AI-first operations, using AI to enhance research, analysis, and output quality.
Ability to think critically about AI's role in work, verifying outputs and applying own expertise.

Skills

Product Marketing
Go-to-Market Strategy
Competitive Intelligence
Revenue Enablement
Team Leadership
Messaging Architecture
Positioning
Storytelling
AI Tools

Location

Commuting distance of hubs

Work Type

IRL-first approach
Hybrid

Experience Level

Senior leadership

Benefits

Competitive compensation and equity ownership
25 days of annual leave plus bank holidays
Private medical cover and voluntary dental insurance from Bupa
Discounted gym memberships with GymFlex
Qualifying earnings company pension plan with Aviva
Life Insurance
Income protection
Tax-efficient cycle and electric car schemes with Cycle2Work & Octopus
Unforgettable Perk events, including annual summer party
Wellbeing support with Spring Health (12x therapy and 12x coaching sessions)
12-16 weeks paid parental leave
16 paid hours per year for volunteering
Up to 20 'Work from Anywhere' days per year
Access to a wide variety of discounts and rewards
Four-week fully paid sabbatical after 5 years
Relocation support

About the Company

Perk (formerly TravelPerk) is an intelligent platform for travel and spend management, automating bookings, expenses, and invoice processing to eliminate manual work and boost productivity.
Trusted by over 10,000 companies globally, Perk addresses the significant problem of lost productivity due to administrative tasks.
Founded in 2015, Perk has grown into a global company with over 1,800 employees across 12 offices, headquartered in London and Boston.
The company combines innovation, control, and simplicity to transform business operations and employee work experience.
Perk is driven by values such as ownership, delivering a 7-star experience, and teamwork, valuing curiosity, purpose, and mindset.
The talent team comprises leading professionals from the travel and SaaS industries, representing over 70 countries.
Perk is an AI-first company, embedding AI tools across all functions to enhance speed and focus on impactful work.

Equal Opportunity

Perk is an equal opportunity employer, welcoming individuals regardless of appearance, origin, or any other personal characteristic.