Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
As a Brand Manager for Digital & Social Commerce, you will design effective content activation and platform strategies for key brands. You will oversee the deployment of global and APAC content strategies, executing with local relevance to build social engagement and achieve brand sales and profit objectives.
Responsibilities
- Lead the development of annual Digital and Social Commerce content and activation strategies with clear monthly delivery plans across platforms, working with a brand-centric cross-functional team.
- Be accountable for daily operations including content development and delivery, activation plans, lower funnel and in-store media strategies, and continuous tracking and optimizing of content and digital campaigns.
- Manage affiliates and influencers, collaborating with agencies to deliver performance across platforms.
- Deliver digital and social commerce business targets (Net Sales/Brand Contribution) with continued optimization of ROI.
- Manage brand equity through successful deployment and localization of global and APAC content toolkits.
- Manage agency and cross-functional relationships at the local level to deliver breakthrough results.
- Collaborate with the sales team to drive strong customer engagement and on-platform support.
Requirements
- 1 or more years of brand marketing or commercial management experience with a focus on digital marketing activities.
- Experience delivering insights-based consumer communications leveraging social listening and other key digital tools to deliver sustained brand share growth.
- Strong analytical skills and a deep understanding of d-com dynamics including performance media and social.
- Experience working in a fast-paced, entrepreneurial environment.
- Ability to collaborate with global teams and deliver results in a matrix organization.
- Strong financial capabilities and business acumen.
- Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands.
Skills
- Digital marketing
- Social listening
- D-com dynamics
- Performance media
- Social media strategy
- Content activation
- Affiliate management
- Influencer management
- Agency collaboration
- Cross-functional collaboration
- Sales team collaboration
Experience Level
- 1 or more years
About the Company
- Haleon is a purpose-driven, world-class consumer company focused on everyday health.
- Our trusted portfolio of brands includes Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®.
- We combine deep human understanding with trusted science.
- Our Win as One strategy places our purpose – to deliver better everyday health with humanity – at the heart of everything we do.
- We foster an agile, performance-focused culture.
Equal Opportunity
- Haleon is committed to creating an inclusive culture where diverse backgrounds and views are valued and respected.
- We aim for Haleon to be a place where all employees feel they truly belong.
- Personal information shared during the application process is voluntary and used for regulatory obligations and to support inclusion and belonging programs.
- Personal information is kept confidential, used only for legitimate business purposes, and never for employment decisions.
- Reasonable adjustments or accommodations are provided to support applicants throughout the recruitment process.
- Information provided for adjustments or accommodations is treated in confidence.