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About the Role

As the Senior Brand Manager - Merchandise, you will be a dedicated merchandise lead for WMX, managing the day-to-day execution of merchandise strategies for a diverse roster. You will act as a crucial link between label teams, artist management, and WMX's internal departments to ensure merchandise campaigns are delivered on time, on budget, and to the highest creative standard. Ecommerce plays a large part for this role, focusing on creating great products, campaigns, and driving sales for our artists.

Responsibilities

Serve as the primary daily contact for artist managers and label contacts regarding all merchandise needs and reporting executive level summaries for label leads.
Work closely with the Director to tailor merchandise strategies to the artist's career stage, guiding developing artists through their first merch drops while scaling up operations for established acts.
Coordinate seamlessly with internal departments (Creative, E-commerce, Production, VIP, and Pop-ups) to ensure all elements of a campaign are executed flawlessly.
Build, maintain, and enforce merchandise calendars, ensuring product ranges are planned and delivered in time for key moments and achieving commercial objectives (touring, album releases, D2C drops).
Work closely with the central and label marketing teams to ensure full support for product launches.
Brief the creative teams effectively, bringing an understanding of current fashion trends and the specific aesthetic of your artists to the table.
Review samples and production proofs to ensure the final product authentically represents the artist and meets WMX’s quality standards.
Project manage multiple merchandise drops simultaneously, keeping all stakeholders updated on timelines, production statuses, commercial results and delivery dates.
Track day-to-day campaign spending, ensuring production and marketing costs align with the allocated budgets and profitability goals set by the Director.

Requirements

Proven extensive experience in brand management, merchandise, licensing, or marketing, preferably within the music, entertainment, or fashion industries.

Skills

Ecommerce
Fashion trends
Creative collaboration
Project management
Budget administration

Location

Onsite

Work Type

Full-time
Onsite

Experience Level

Senior

About the Company

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike.
And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide.
Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX.
In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
We are one global company made up of the most knowledgeable, passionate, and creative people in our business.
It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and fellow employees at every stage of their career.
We strive to set WMG apart from the rest of the industry by embracing a philosophy of innovation that is part of our company's DNA.
Consider a career at WMG and be a part of one of the biggest forces in music today.

Equal Opportunity

WMG is committed to inclusion and diversity in all aspects of our business.
We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.