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About the Role

Shape how Asia Pacific’s largest asset owners discover, understand, and engage with investment capabilities. Develop and execute a regional marketing strategy for the APAC Institutional business to raise awareness, educate clients, and support business growth. Partner with business leads and stakeholders to execute campaigns across digital channels and events, tracking performance and improving client experience.

Responsibilities

Develop and implement regional Institutional marketing strategy aligned to business and marketing objectives
Partner with local, regional, and global stakeholders to drive delivery of the strategy
Lead the planning and execution of large-scale, multi-market marketing programs, including proprietary and sponsored events, in partnership with marketing, sales, and key stakeholders across the organization
Manage all aspects of program and event execution, including vendor coordination, speaker engagement and messaging, logistics, and the development of marketing and event collateral
Partner with local marketing teams to plan and execute local events and initiatives, ensuring a consistent, high-quality client experience across markets
Support management of institutional marketing budgets, working in close collaboration with local channel marketing teams
Analyze competitor activity, market data, and client behavior to generate insights and refine marketing plans
Track and report outcomes including lead generation, sales conversion, and return on investment
Evaluate the customer journey across channels and touchpoints to improve engagement and experience
Ensure marketing materials and activities meet internal controls and external regulatory requirements
Identify opportunities to improve approaches, challenge existing ways of working, and strengthen campaign effectiveness

Requirements

Bachelor’s degree (or equivalent relevant experience)
Minimum 10 years of marketing experience
Strong understanding of the institutional channels in APAC
Proven ability to manage multiple stakeholders across markets and time zones
Strong digital, data and analytical skills with ability to translate data into actionable insights
Excellent written and verbal communication skills, including financial writing and presenting to senior stakeholders
Proven project management and cross-functional collaboration skills
Capable of working independently and with ownership, high attention to detail and strong execution discipline
Experience with digital and social marketing, including website content management, search engine optimization (SEO) and search engine marketing (SEM), and measuring campaign performance and improving conversion through testing and optimisation
Experience partnering across a global organisation and navigating multiple stakeholders and be comfortable operating in a fast-paced environment with shifting priorities
Demonstrated initiative, accountability, and sound judgement when working independently
Previous APAC or Asset Management specific experience

Skills

Digital marketing
Social marketing
Website content management
Search engine optimization (SEO)
Search engine marketing (SEM)
Campaign performance measurement
Conversion optimization
Data analysis
Project management
Cross-functional collaboration
Financial writing
Presentation skills

Location

APAC

Work Type

Full-time

Experience Level

Minimum 10 years of marketing experience

Education Level

Bachelor’s degree (or equivalent relevant experience)

About the Company

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors.
Our first-class business in a first-class way approach to serving clients drives everything we do.
We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.
J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions.
Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals.
Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.

Equal Opportunity

We are an equal opportunity employer and place a high value on diversity and inclusion at our company.
We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.
We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.