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About the Role

We are looking for a proactive, detail-oriented individual to manage our measurement framework. This role involves planning, leading, and unifying cross-channel delivery of testing solutions to improve channel effectiveness. You will ensure Marketing Mix Models are fed with the right data and that Test & Learn ideas are translated into actionable experiments, acting as the guardian of "what works."

Responsibilities

• Serve as the primary point of contact for all data sharing and queries from MMM partners.
• Manage the timely process of gathering, cleaning, and formatting media spend/delivery and performance data for Econometric (MMM) models.
• Ensure all shared data is accurately formatted and reflects the reality of media activity across all platforms.
• Assist in interpreting model results, translating statistical outputs into a clear narrative regarding channel performance and growth opportunities.
• Act as the supporting daily contact for the econometrics agency, managing their workflow and challenging recommendations.
• Champion the econometrics agency's work internally and ensure engagement with the output.
• Collaborate with strategists and analysts to translate ideas into technical briefs for specialists.
• Design and set up cross-channel Test & Learn initiatives, including A/B testing, Meta/Google Lift studies, and regional Geo-tests.
• Own the deployment of the measurement roadmap, prioritizing tests or model updates based on the media calendar and business priorities.
• Maintain the central Test & Learn Log, documenting outcomes and ensuring lessons learned are applied to future media plans.

Requirements

• Proven experience working across multiple media channels.
• Proven experience working with Marketing Mix Modeling, Multi-Touch Attribution, and Incrementality Testing.
• Experience managing relationships with third-party measurement partners.
• Understand the fundamentals of marketing measurement and analytics (significance, incrementality, and coefficients).
• Speak the language of a Media Planner with multi-channel understanding.
• Demonstrate operational grit and attention to detail with data.
• Highly organized and capable of managing multiple workstreams between different teams with competing deadlines.
• Demonstrable experience within a media business (agency or in-house effectiveness operations).
• Experience with both paid and owned media, with an ability to evidence the nuances in their measurement challenges.

Skills

• Multi-channel knowledge
• Measurement Frameworks
• Marketing Mix Modeling
• Multi-Touch Attribution
• Incrementality Testing
• Vendor Management
• Marketing measurement and analytics fundamentals
• Operational Grit
• Project Management Skills

Location

• White City, London

Work Type

• Hybrid

Experience Level

• Demonstrable experience within a media business

Benefits

• Flexible working with a range of options
• Generous holiday allowance, plus option to buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days
• Opportunities to help you live a balanced and healthy life

About the Company

• Shaping culture is in the DNA of ITV.
• ITV is found in every home in the UK, with productions famous worldwide and at the forefront of the digital streaming revolution.
• Offers a fun working environment with opportunities to learn, grow, and make a real difference.
• Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people.

Equal Opportunity

• ITV is for everyone.
• ITV strongly encourages applications for this role from disabled people.
• As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage.
• Happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments.
• There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.