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About the Role
Lead product marketing strategy across the paid product portfolio, developing clear positioning, messaging and audience propositions for each product, ensuring strong value propositions and differentiated market positioning at a global scale. Own go-to-market strategy for product launches, feature releases, proposition developments and major commercial campaigns. Lead messaging strategy across launches and campaigns, ensuring consistency and impact across channels. Lead acquisition-focused paid marketing activities including social, search, app marketing that support ambitious subscriber and revenue growth goals. Drive a culture of experimentation and testing to improve acquisition effectiveness and marketing efficiency. Build and lead a high-performing product and performance marketing function encouraging intelligent use of research and data to inform briefs and campaign planning. Act as a strategic partner to senior stakeholders, bringing audience and market insight into decision-making. Work closely with Regional leadership teams to ensure strategies and programs are widely understood and adapted for local needs.
Responsibilities
- Lead product marketing strategy across the paid product portfolio, developing clear positioning, messaging and audience propositions for each product.
- Own go-to-market strategy for product launches, feature releases, proposition developments and major commercial campaigns.
- Lead messaging strategy across launches and campaigns, ensuring consistency and impact across channels.
- Lead acquisition-focused paid marketing activities including social, search, app marketing that support ambitious subscriber and revenue growth goals.
- Drive a culture of experimentation and testing to improve acquisition effectiveness and marketing efficiency.
- Build and lead a high-performing product and performance marketing function encouraging intelligent use of research and data to inform briefs and campaign planning.
- Act as a strategic partner to senior stakeholders, bringing audience and market insight into decision-making.
- Work closely with Regional leadership teams to ensure strategies and programs are widely understood and adapted for local needs.
Requirements
- Significant senior-level experience in product marketing, performance marketing or acquisition-led consumer marketing.
- Proven success leading go-to-market strategies including messaging development and leadership.
- Deep expertise in paid acquisition channels, including paid social, search and app marketing.
- Strong commercial and analytical instincts, with experience delivering against acquisition and revenue targets.
- Experience working with subscription, membership or digital consumer products.
- Strong understanding of brand-building and performance marketing, and how the two work together to drive growth.
- Experience in publishing, media.
- Mobile app marketing expertise.
Skills
- Product marketing
- Performance marketing
- Acquisition-led consumer marketing
- Go-to-market strategies
- Messaging development
- Paid acquisition channels
- Paid social
- Search marketing
- App marketing
- Commercial acumen
- Analytical skills
- Subscription products
- Membership products
- Digital consumer products
- Brand-building
- Mobile app marketing
Location
- Kings Cross
Work Type
- Hybrid
- Remote
Experience Level
- Senior-level
Benefits
- 30 days of annual leave per year plus bank holidays
- Option to purchase an additional 5 days of annual leave
- Generous pension scheme (5% employee contribution, 8-12% employer contribution)
- 2 volunteering days annually
- Option of payroll giving
- Season ticket loans
- Private healthcare
- Life cover
- Income protection
- Eye tests
- Optional dental insurance
- Enhanced maternity, paternity, adoption and shared parental leave policies
- IVF, menopause, baby loss, and trans equality policy support
- Access to employee benefits platform for tailored support
- Free yoga and pilates classes
- Corporate gym membership
- Cycle to work scheme
About the Company
- A diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account.
- Comprised of award-winning journalists, cutting-edge commercial professionals, and industry-leading digital experts.
- Committed to making a difference and represent a wide range of backgrounds and perspectives.
- Offers a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture.
- Became the first major media organisation to achieve B Corp status.
Equal Opportunity
- Actively encourage applications from groups traditionally underrepresented in the UK media.
- Value and respect all differences (seen and unseen) in all people.
- Aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future.
- Actively encourage applications from people of all backgrounds.
- All roles at the Guardian are open for everybody to apply.
- Ensure you feel supported and comfortable throughout your recruitment process.
- Offer to make changes to help your application, including providing documents in accessible formats or personalising the process to better support your needs.