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About the Role
The Product Marketing Manager will lead messaging, go-to-market execution, and campaign activity for the Guardian’s portfolio of paid products, including the Guardian App, Feast App, newspaper subscriptions, and Guardian Weekly magazine.
Responsibilities
- Develop and maintain clear, compelling product messaging and audience propositions across the paid product portfolio.
- Continuously refine messaging based on performance data, audience insight, and testing.
- Create and manage detailed launch plans, timelines, and deliverables.
- Plan, brief, and deliver consideration-level campaigns that build demand and support acquisition.
- Ensure strong alignment with performance marketing activity to support conversion.
- Work closely with Performance Marketing and Supporter Growth teams to ensure coordinated activity across the funnel.
- Collaborate with Product, Editorial, Brand, and Commercial teams to deliver joined-up campaigns.
Requirements
- Experience in product marketing, campaign delivery, or integrated marketing roles.
- Proven experience delivering go-to-market plans and marketing campaigns end-to-end.
- Strong skills in developing and applying messaging across different channels.
- Experience working closely with creative, media, or performance marketing teams.
- A structured, detail-oriented approach with the ability to manage multiple projects simultaneously.
- Confidence working with data to inform decisions and improve performance.
- Experience in subscription or digital consumer products.
- Familiarity with app-based products and marketing.
- Understanding of full-funnel marketing, particularly the link between brand and performance.
Skills
- Product marketing
- Campaign delivery
- Integrated marketing
- Go-to-market planning
- Messaging development
- Performance data analysis
- Audience insight
- Testing
- Launch planning
- Campaign management
- Brand marketing
- Performance marketing
- Data analysis
- Subscription products
- Digital consumer products
- App marketing
- Full-funnel marketing
Location
- Kings Cross (Hybrid)
Work Type
- Hybrid
- Full-time
Experience Level
- Mid-level
Benefits
- 30 days of annual leave plus bank holidays
- Option to purchase an additional 5 days of annual leave
- Generous pension scheme (5% employee contribution matched with 8-12% employer contribution)
- 2 volunteering days annually
- Option of payroll giving
- Season ticket loans
- Private healthcare
- Life cover
- Income protection
- Eye tests
- Optional dental insurance
- Enhanced maternity, paternity, adoption, and shared parental leave policies
- IVF, menopause, baby loss, and trans equality policies
- Access to employee benefits platform for tailored health and wellbeing support
- Free yoga and pilates classes
- Corporate gym membership
- Cycle to work scheme
- Canteen with views overlooking the Regents Canal
- Support for pursuit of professional qualifications through vocational courses and apprenticeships
About the Company
- The Guardian is a diverse and inclusive global organisation that delivers fearless, investigative journalism and holds power to account.
- The team consists of award-winning journalists, cutting-edge commercial professionals, and industry-leading digital experts.
- The company offers a challenging and exciting environment for career development, with a focus on training, growth, and fostering an inclusive culture.
- The Guardian became the first major media organisation to achieve B Corp status.
Equal Opportunity
- We actively encourage applications from groups traditionally underrepresented in the UK media.
- We value and respect all differences (seen and unseen) in all people.
- We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future.
- We actively encourage applications from people of all backgrounds.
- All roles at the Guardian are open for everybody to apply.
- Please let us know if there are any changes we could make to help your application, this includes providing documents in accessible formats or personalising the process to better support your needs.