Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Business Director will lead the commercial growth and strategic positioning of Moshi, Carwow’s in-house creative agency serving OEM partners. This senior leadership role is responsible for driving revenue, owning key OEM relationships, and embedding Moshi as a core part of Carwow’s commercial proposition across markets. The role will bridge commercial, creative, and production teams to ensure Moshi delivers high-impact, scalable creative solutions that drive measurable value for OEM partners. The Business Director will also play a critical role in shaping Moshi’s operating model, ensuring the agency is structured for growth with clear processes, strong client service, and efficient delivery.

Responsibilities

Own Moshi’s revenue performance and growth trajectory across all markets.
Identify and unlock new revenue opportunities across creative campaigns, always-on content, product launches, and strategic content partnerships.
Partner with Carwow commercial leadership to embed Moshi into OEM deals and co-funded activity.
Drive revenue diversification beyond one-off projects into longer-term, higher-margin partnerships.
Build clear commercial frameworks including pricing, packaging, and margin discipline.
Own senior relationships with OEM marketing stakeholders across key accounts.
Position Moshi as a strategic creative partner, not a production vendor.
Lead brief development, creative solutioning, proposal creation, and pitch presentations.
Translate OEM business objectives into effective creative and content strategies.
Ensure high levels of client satisfaction, retention, and upsell.
Build and manage a robust Moshi pipeline across all markets.
Work closely with Carwow commercial teams (UK, Germany, Spain) to identify opportunities within existing OEM partnerships and introduce Moshi into early-stage commercial conversations.
Lead proactive outreach and proposal development.
Convert one-off campaigns to repeat engagements and repeat engagements to strategic retainers/partnerships.
Establish scalable delivery processes to support Moshi growth.
Improve resource planning and utilisation, project workflow and timelines, and cross-market coordination.
Work closely with creative and production teams to ensure high-quality output, maintain delivery efficiency, and protect margins.
Introduce clear reporting on project performance (delivery, profitability, client outcomes).
Lead and develop Moshi’s client services and delivery teams.
Define a clear operating structure aligned to growth ambitions.
Build capability across client servicing, commercial thinking, and creative strategy.
Foster a high-performance culture focused on accountability, quality, and commercial outcomes.

Requirements

Significant experience in a senior commercial or client leadership role within a creative/media/agency environment.
Proven track record of driving revenue growth and managing senior client relationships.
Experience building pipelines, leading pitches, and converting strategic partnerships.
Experience working across multiple markets and cross-functional teams.

Skills

Brand and performance marketing
Content and creative production
Automotive / OEM marketing (preferred)
Strong commercial acumen with ability to balance creativity and profitability
Strategic thinker with hands-on execution capability
Strong communicator and storyteller
High ownership mentality with a bias for action

Location

UK
Germany
Spain

Work Type

Onsite
Hybrid

Experience Level

Senior leadership

Benefits

Competitive comp package
28 days' holiday plus bank holidays, increasing to 35 with length of service
Extras for house moves, weddings and more
Employee-friendly share options
Pension scheme via Royal London - up to 5% company contribution
Vitality private healthcare insurance
Life Assurance - 4x annual salary
Monthly coaching sessions with Spill - our mental wellbeing partner
Inclusive parental, partner and shared parental leave
Up to 20 weeks' full pay maternity and shared parental leave
8 weeks' full partner pay
Fertility treatment and pregnancy loss policies
Bubble childcare support and discounted nanny fees
'Work from abroad for a month' annual scheme
Generous learning and development budget
£500/€550 home office budget

About the Company

To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In the last couple of years we have gone big and acquired both Carwow Leasey, a leasing broker and Autovia, creators of AutoExpress and Evo magazines, doubling our audience overnight.
Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
We also launched our successful Sell My Car business in Germany.
We are continually driving to make Carwow the go-to destination for people looking to change their car.

Equal Opportunity

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.