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About the Role

The Senior Manager - Brand Product is responsible for driving product strategy and delivery across News Corp Australia’s lifestyle brands, including Taste, Australian Best Recipes, Escape, and Body + Soul. This role focuses on initiatives that grow audience engagement, increase revenue, and strengthen brand positioning.

Responsibilities

• Define and drive the strategic vision and quarterly product roadmaps for FNL lifestyle brands, ensuring all initiatives directly accelerate audience growth, user engagement, and revenue.
• Lead quarterly planning and prioritisation sessions; write comprehensive product briefs, user stories, and requirements documentation while defining clear success metrics and scope.
• Collaborate deeply with editorial teams to ensure product developments elevate digital storytelling, optimize content strategy, and deliver an exceptional user experience (UX).
• Partner with commercial teams to integrate revenue objectives into product planning, identifying and executing opportunities to maximize monetization and measure financial outcomes.
• Work side-by-side with Technical Product Managers (TDD), designers, and UX teams to refine product requirements, guide design considerations, and ensure high-quality, seamless technical delivery.
• Analyze audience behavior, market trends, competitor benchmarking, and core media metrics (page views, engaged reach, conversion, and bounce rates) to uncover and pitch growth opportunities.
• Coordinate with marketing teams to leverage product features that scale user acquisition, enhance content promotions, and support long-term audience retention strategies.
• Proactively brainstorm, test, and validate new product concepts and innovative solutions through user feedback, surveys, and usability testing to strengthen brand market positioning.
• Establish KPIs for all launched initiatives, leading post-implementation reviews and utilizing performance data to drive iterative optimization.
• Act as the primary, agile point of contact to unblock delivery friction and facilitate quick, diplomatic resolutions between technical, editorial, and commercial stakeholders.

Requirements

• Demonstrated experience managing digital products, ideally in media, publishing, with a strong track record of delivering audience growth and revenue impact.
• Deep understanding of user behaviour, engagement metrics, content consumption patterns, and how to translate insights into practical product solutions.
• Ability to balance audience and revenue objectives, identifying opportunities to integrate commercial strategies into product initiatives without compromising user experience.
• Skilled at creating clear, actionable product roadmaps informed by performance data, market trends, competitor analysis, and organisational priorities.
• Experience working closely with editorial, commercial, marketing, and technical teams, translating complex requirements into actionable plans while maintaining stakeholder alignment.
• Comfortable partnering with technical product teams to understand UX, design, architecture, and delivery considerations, and translating these into practical product requirements.
• Strong analytical skills, with the ability to interpret complex data sets, generate insights, and make informed product recommendations.
• A proactive approach to identifying gaps and opportunities, with the ability to design innovative product solutions that strengthen brand positioning and enhance audience engagement.
• Exceptional written and verbal communication skills, capable of influencing stakeholders at all levels and clearly articulating product vision, priorities, and outcomes.
• Demonstrated ability to manage multiple initiatives simultaneously, ensuring timely delivery, high quality, and measurable impact.

Skills

• Product Management
• Digital Product Strategy
• Roadmapping
• User Story Creation
• Requirements Documentation
• UX/UI Collaboration
• Commercial Strategy Integration
• Data Analysis
• Market Trend Analysis
• Competitor Benchmarking
• Agile Methodologies
• Stakeholder Management
• Communication
• Influence
• Project Management

Location

• Hybrid

Work Type

• Hybrid

Experience Level

• Senior Manager

Benefits

• Access to publications and products from across the News Corp family
• Exclusive offers across a range of products and services
• Health & wellbeing support
• Onsite gym at Adelaide, Brisbane & Sydney offices
• Parental leave
• Birthday leave
• Volunteer leave
• Career break
• Compassionate leave
• Financial wellbeing support
• Tailored development opportunities
• Leadership programs
• Volunteer opportunities
• Company-organised charity drives
• Multi-faith quiet rooms
• Parents' rooms

About the Company

• News Corp Australia is Australia's leading media company with over 150 brands spanning news, sport, and lifestyle.
• We connect with 18 million Australians monthly, delivering the news and information Australians rely on daily.
• We evolve to meet the changing needs of our audiences through text-based content, dynamic video, personalised apps, fantasy games, podcasts, and events.
• Our purpose is to tell the stories that matter, delivering value across every medium, moment, and minute Australians choose to spend with us.
• Our five values are: Make a Difference, Be Principled, Get It Done, Push Boundaries, and Work as a Team.
• We are Australia’s most impactful media group, informing, advocating, and inspiring all Australians for a better Australia.
• We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

Equal Opportunity

• We are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity.
• Applicants of diverse backgrounds are encouraged to apply!
• We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know.