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About the Role

Adyen is seeking a market-oriented, proactive, and commercially minded Senior Product Marketing Manager to join a dynamic team. The Product Marketing team empowers regional commercial and marketing teams to execute revenue growth initiatives aligned with the commercial strategy. This is a global role supporting over 20 local markets, focusing on articulating value to SaaS target market verticals, driving product launches, go-to-market playbooks, and sales enablement to promote solutions, drive demand, and contribute to revenue growth.

Responsibilities

Equip commercial teams with ready-to-localize playbooks and campaigns for different target markets.
Lead strategic product launch programs from start to finish, coordinating workstreams and stakeholders.
Act as the voice of the customer by leveraging market research, competitive analysis, and local insights to inform product positioning and identify growth opportunities.
Develop marketing materials including website copy, blog posts, case studies, white papers, presentations, and sales enablement tools.
Develop and deliver training, tools, and resources to equip sales and partner teams to effectively sell and promote Adyen's products.
Collaborate closely with global and regional teams across Product, Marketing, and Sales to ensure alignment and consistency in messaging and execution.

Requirements

Extensive experience in a B2B product or customer marketing role in the Payments, Banking or Financial Services industries.
Track record of delivering revenue-driving go-to-market programs in collaboration with local and global senior stakeholders.
Motivated to deliver results with minimal supervision.
Passionate about continuously testing and learning new approaches, identifying winning strategies, and scaling them effectively.
Proven track record of success in a fast-paced company within a changing market, demonstrating adaptability and ability to overcome challenges.
Customer-focused problem solver with excellent research and analytical skills, possessing a deep understanding of customer needs, challenges, and desired outcomes.
Strategic, commercial, and creative thinker who understands the product, thinks commercially, and brings innovative marketing ideas to life cohesively.
Proven track record of managing and executing global projects with measurable results.
Excellent communication skills, with the ability to simplify complex technical concepts for various audiences.
Self-motivated with a hands-on approach and the ability to meet deadlines.
Fluent in English, both written and spoken.

Skills

Product Marketing
Go-to-Market Strategy
Sales Enablement
Market Research
Competitive Analysis
Content Creation
Customer Insight
Cross-Functional Collaboration
Communication Skills
Analytical Skills
Strategic Thinking
Commercial Acumen

Location

New York

Work Type

Hybrid

Experience Level

Senior
6+ years of experience

Salary/Compensations

$145,000 - $195,000

About the Company

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft, serving as the financial technology platform of choice.
Adyen fosters an environment with opportunities for employees to succeed, backed by the culture and support to ensure they can own their careers.
Adyen is motivated by individuals who tackle unique technical challenges at scale and solve them as a team, delivering innovative and ethical solutions.
Adyen is an equal opportunity employer committed to diversity, equity, and inclusion.

Equal Opportunity

Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
All your information will be kept confidential according to EEO guidelines.