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About the Role
As a Business Development Representative (BDR), you will engage inbound and outbound prospects, qualify opportunities through discovery, and connect prospects with Account Executives. You will collaborate with Marketing and Sales to build a strong pipeline of qualified opportunities and ensure a seamless customer experience.
Responsibilities
- Engage and qualify prospective customers as the first point of contact for inbound leads.
- Respond quickly and thoughtfully to understand prospect business, goals, and readiness to buy.
- Assess each opportunity through discovery conversations and connect qualified prospects with the appropriate Account Executive.
- Support outbound prospecting initiatives by engaging targeted accounts across email, LinkedIn, and phone.
- Build relationships with prospective customers, identify opportunities, and book qualified meetings for the Sales team.
- Maintain an organized and efficient pipeline by keeping Salesforce and other sales tools up to date.
- Accurately track prospect activity, conversations, and outcomes.
- Manage a high volume of leads while meeting service level expectations.
- Share insights on lead quality, messaging, and prospect feedback to refine qualification criteria, outreach strategies, and the customer journey.
- Contribute ideas to improve customer engagement and scale the Revenue Growth function.
Requirements
- Experience in a business development, inside sales, or customer-facing role.
- Experience engaging prospective customers, qualifying opportunities, and building relationships through phone, email, and other outreach channels.
- Confident in starting conversations, asking thoughtful questions, and listening to understand prospect needs.
- Ability to communicate clearly and professionally across email, LinkedIn, phone, and virtual conversations.
- Comfortable working with CRM and sales engagement tools.
- Ability to quickly learn new systems and technologies.
- Motivated to learn, open to feedback, and continuously improve.
- Enjoy collaborating with others, take ownership of work, and thrive in a coaching environment.
- 70% of what we are looking for.
Skills
- Salesforce
- Salesloft
- LinkedIn Sales Navigator
- CRM
- Sales engagement tools
- Business development
- Inside sales
- Customer-facing
- Outreach
- Communication
- Lead qualification
- Pipeline management
Location
- Downtown Toronto office
- Remote
- Hybrid
Work Type
- Full-time
- Hybrid
Experience Level
- Mid-level
Salary/Compensations
- $55,000 - $75,000 plus bonus
Benefits
- Flexible work environment
- Meal credit for in-office days
- Free massage with an RMT in-house every eight weeks
- Life insurance
- AD&D insurance
- Long-term disability insurance
- Prescription coverage
- Dental coverage
- Vision coverage
- Mental health coverage
- Professional health services coverage
- Workplace advisor access
- Vitality Wellness app access
- $300 annual healthcare spending account
About the Company
- Illumin is transforming the advertising landscape with an integrated platform for journey planning, execution, and reporting.
- The platform empowers marketers through real-time data and visual tools, combining media planning and buying for campaign control and personalized insights.
- The company is evolving into a product-led organization with over 100 skilled professionals and new leadership.
- Illumin is focused on harnessing data, advancing AI capabilities, and investing in its people to redefine journey advertising.
- The company culture values speed, delivery over perfection, and an entrepreneurial mindset.
- Illumin is undergoing a transformative shift, empowering employees to innovate and experiment.
- The company fosters a diverse team passionate about success, driving to do more, and creating connections.
Equal Opportunity
- Illumin is firmly committed to diversity within its community and welcomes applications from racialized persons/persons of colour, Indigenous People of North America and the world, persons with disabilities, 2SLGBTQIA+ persons, and those who may contribute to the further diversification of ideas.
- We are committed to providing equitable opportunities in employment and to providing a workplace which is free from discrimination and harassment.
- We are equally committed to providing an inclusive and accessible workplace.
- If you require accommodations at any stage of the interview process, please email us at hr@illumin.com.