Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Marketing Manager at Virgin Music Group Canada will lead and execute innovative artist marketing campaigns across domestic and international markets, acting as the strategic and operational lead for artist projects. The ideal candidate is a creative, culturally connected, and commercially minded marketer with a strong understanding of the evolving music landscape, fan engagement, and digital marketing.

Responsibilities

Lead and execute artist marketing campaigns from strategy development through launch and post-campaign analysis
Develop fan-first marketing strategies that drive artist awareness, audience engagement, streaming growth, and commercial success across digital and physical formats
Collaborate with artists, managers, label partners, and internal teams to create rollout plans aligned with artist brand positioning and long-term career goals
Manage local campaign strategy, timelines, budgets, creative development, and execution
Develop and oversee digital marketing initiatives including short-form content, influencer activations, creator partnerships, paid media campaigns, and emerging platform opportunities
Build and maintain strong relationships with artists, managers, agencies, promoters, digital platforms, and third-party partners
Provide local marketing guidance and strategic support to label partners and distribution clients
Collaborate with global and local teams to ensure campaigns are aligned across territories while incorporating market-specific insights
Manage local marketing budgets effectively while maximizing return on investment
Identify and capitalize on cultural moments, viral trends, and emerging opportunities to maximize fan engagement and visibility
Support DSP pitches, proposals, and business development initiatives for prospective clients and artist partnerships
Maintain a strong understanding of evolving music industry trends, digital platforms, audience behaviors, and emerging marketing technologies
Other duties and projects as assigned

Requirements

4-6 years of marketing experience in the creative industry
Strong understanding of the music industry, including artist marketing, label operations, streaming platforms, audience development, and release strategies
Deep knowledge of digital marketing, social media, creator marketing, content strategy, and fan engagement best practices
Understanding of domestic and international music markets, media landscapes, and commercial opportunities
Experience developing and executing successful music marketing campaigns across multiple genres
Understanding of global music distribution structures and the independent music ecosystem
Experience with cross-promotional marketing, branding partnerships, and experiential campaigns is an asset
Working knowledge of paid media, CRM strategies, eCommerce integration, and first-party fan data collection
Experience using digital tools, analytics platforms, and marketing technologies to inform campaign decisions
Positivity, passion, a competitive edge, and opinions you can stand behind
Bold, ambitious, creative thinking; an entrepreneurial style and a growth mindset
Excellent communication skills anchored by honesty, approachability, and an open mind

Skills

Digital Marketing
Social Media
Creator Marketing
Content Strategy
Fan Engagement
Paid Media
CRM Strategies
eCommerce Integration
First-party fan data collection
Digital tools
Analytics platforms
Marketing technologies

Location

Liberty Village, Toronto

Work Type

Hybrid
Four days a week in-office
One day virtual

Experience Level

4-6 years of marketing experience

Salary/Compensations

$70,000 - $80,000 CAD

Benefits

Competitive Compensation Package
Pension Plan
Savings plan with company matching
2-week paid Winter Break
Summer Fridays
Medical
Dental
Vision
Mental Health Support
Employee Ticket Box
Wellness Program

About the Company

Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content.
Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.
Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.
We are Universal Music Group, the world’s leading music company.
We are the home for music’s greatest artists, innovators and entrepreneurs.

Equal Opportunity

Universal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour, women, persons with disabilities, people who are 2SLGBTQIA+, and people from other diverse communities.
Accommodations are available on request for candidates taking part in all aspects of the selection process.