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About the Role

Happen Bank is seeking a Sr Web and Organic Growth Manager to lead its web strategy, SEO, and Generative Engine Optimization (GEO) programs. This role will focus on driving customer discovery, engagement, and business growth through search and AI-generated experiences, collaborating with cross-functional teams to achieve measurable outcomes.

Responsibilities

• Own web strategy and key performance metrics, including bounce rate and conversion.
• Oversee CMS workflows and manage the execution of landing page development and optimization.
• Build and execute end-to-end SEO and GEO strategy, including keyword research, content planning, technical optimization, and authority building.
• Develop programs to grow rankings across high-intent commercial insurance queries.
• Research and execute strategies to improve visibility in AI-generated answers across platforms like ChatGPT, Perplexity, and Google SGE.
• Audit and maintain site health, partnering with Engineering to implement structured data, improve crawlability, and optimize performance.
• Build measurement and reporting frameworks and share findings across all levels of management.
• Translate tactical SEO and GEO findings into clear, actionable recommendations for senior leadership.

Requirements

• 6+ years of experience in web marketing, user experience, technical SEO, or search and discovery optimization.
• Deep experience in technical SEO and GEO fundamentals, including crawlability and indexation, metadata, structured data, and redirect strategy.
• Hands-on experience with enterprise content management systems and translating optimization requirements into scalable templates, components, and standards.
• Proven track record improving rankings and organic traffic in competitive, high-intent keyword categories across SEO and GEO.
• Experience working in financial services, insurance, or another highly regulated industry.
• Strong bias for action and an executional mindset.
• Stellar communication skills, with a track record of turning tactical findings into digestible recommendations for senior leadership.
• Hands-on experience using AI tools to accelerate work and improve output quality.
• Comfortable using AI tools and helping others apply them thoughtfully, recognizing where human judgment and oversight are essential.

Skills

• Web strategy
• SEO
• Generative Engine Optimization (GEO)
• Technical SEO
• Content strategy
• Keyword research
• AI tools

Location

• San Francisco

Work Type

• Hybrid

Experience Level

• Senior

Education Level

• Bachelor's degree or higher in Marketing, Business, or a related field, or equivalent combination of education and experience.

Salary/Compensations

• 156,000-183,000

Benefits

• Medical, dental and vision plans for employees and their families
• 401(k) match
• Health and wellness programs
• Flexible time off policies for salaried employees
• Up to 16 weeks paid parental leave

About the Company

• Happen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress.
• Offers focused products, a frictionless mobile-first experience, and clear terms with no gotchas.
• Respect and fairness is part of our DNA, shaping how we work, treat each other, and invest in employees and the community.
• Uses data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.
• Creating new financial services solutions for members based on fairness, simplicity, and heart.

Equal Opportunity

• Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace.
• Does not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics.
• Believes that a variety of perspectives will make teams and business stronger.
• Committed to providing reasonable accommodations for qualified individuals with disabilities in the job application process.