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About the Role

The Sr Manager Marketing-Integrated is responsible for developing and executing marketing and promotional plans for shows, overseeing long-term marketing initiatives, and managing associated risks. This role collaborates with various stakeholders to create effective integrated marketing plans and ensure best practices across digital channels.

Responsibilities

• Lead venue launch initiatives including grand opening campaigns, community events, and stakeholder engagement opportunities.
• Develop and maintain the venue brand identity, ensuring consistency across all consumer-facing touchpoints.
• Develop and execute marketing and promotional plans for shows.
• Develop and execute long-term marketing initiatives.
• Oversee issues and risks affecting the marketing campaign.
• Generate marketing budget, book and account for advertising and media.
• Manage advertising settlements for each show.
• Plan the marketing spend with national tour director, talent buyers, and regional marketing director.
• Develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.
• Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy.
• Develop digital advertising plans to optimize campaigns for best performance to drive ticket sales.
• Oversee publicity, advance press interviews, secure and manage artist availability for promotions.
• Develop and pitch promotions to media outlets.
• Contact radio and schedule radio time and set up giveaways.
• Build and maintain relationships with local businesses for promotional opportunities.
• Collaborate with agencies and vendor partners on marketing opportunities for shows, emails, banners and promotions.
• Identify and cultivate strategic partnerships with tourism organizations, chambers of commerce, convention and visitor bureaus, universities, sports organizations, and community groups.
• Manage venue-owned communication channels including website strategy, CRM growth initiatives, email acquisition programs, SMS database development, and organic social media planning.

Requirements

• BA/BS Degree (4-year) (Advanced Degree Preferred) in Marketing/Business Communications or a related field
• 6-8 years of related work experience
• Experience with media buying, executing digital media plans and omni-channel digital marketing
• Experience working with email, mobile and digital marketing programs
• Experience sourcing and managing content development and publishing
• Experience and knowledge of music industry
• Strong knowledge of data analysis and budgeting
• Strong knowledge of programmatic media and real time bidding
• Strong knowledge of social media and online marketing initiatives and strategies
• In-depth knowledge and understanding of Social Media platforms and their deployment
• Computer savvy with knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop, WordPress
• Proficiency with Microsoft Office (Outlook, Word, Excel); and ability to learn required business systems
• Strong proficiency in content marketing theory and application
• Must be detail oriented with a high standard for quality
• Able to multitask and manage multiple campaigns and projects at once
• Executes creativity and documented immersion in Social Media
• Excellent interpersonal, as well as written and verbal communication skills.
• Ability to effectively supervise and lead a productive team.
• Ability to switch from the creative side of marketing to analytical side, ability to prove ideas are analytically sound.

Skills

• Media buying
• Digital media plans
• Omni-channel digital marketing
• Email marketing
• Mobile marketing
• Digital marketing programs
• Content development
• Content publishing
• Music industry knowledge
• Data analysis
• Budgeting
• Programmatic media
• Real-time bidding
• Social media marketing
• Online marketing strategies
• Social Media platforms (Facebook, Twitter, Yelp, Google +Local, YouTube, Instagram, Pinterest)
• MS Word
• MS Outlook
• MS PowerPoint
• Google AdWords
• Rubicon
• CMS
• Photoshop
• WordPress
• Microsoft Office Suite
• Content marketing
• Interpersonal communication
• Written communication
• Verbal communication

Work Type

• Full-time

Experience Level

• 6-8 years of related work experience

Education Level

• BA/BS Degree (4-year) (Advanced Degree Preferred) in Marketing/Business Communications or a related field

Salary/Compensations

• $71,477.46 - $94,500.00

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Paid holidays
• Vacation time
• Sick time
• Company paid basic life insurance
• Voluntary life insurance
• Parental leave
• 401k Plan (with a current employer match of 3%)
• Flexible spending account options
• Health savings account options
• Wellness offerings

About the Company

• For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment.
• Annually, AEG hosts more than 160 million guests, promotes more than 10,000 shows and presents more than 22,000 events around the world.
• AEG is committed to innovation, artistry, and community.
• AEG leverages the power of its 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments.
• AEG strives to build a diverse and inclusive company that reflects the artists, athletes, and fans that they host.
• AEG reaches beyond traditional boundaries to support the communities in which it operates.
• AEG minimizes its impact on the environment by adopting sustainable practices throughout its business operations.

Equal Opportunity

• AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions.
• We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.
• Employer does not offer work visa sponsorship for this position.