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About the Role

Standard Bots is seeking a Brand Growth Lead to own the organic growth of the company's brand across all platforms, including social media, content, community, creators, and culture. This role involves turning attention into audience and audience into demand, building an engine to make Standard Bots widely known as America's industrial robot company.

Responsibilities

• Own organic brand growth end-to-end: strategy, voice, channels, content engine, and results.
• Build and run Standard Bots' social presence, identifying optimal strategies for each platform.
• Partner with video producers/editors to create high-quality, high-velocity content and shape the editorial calendar.
• Extend the brand beyond owned channels by engaging with creators, communities, earned media, and partnerships.
• Tell stories across product, customers, team, and culture, not just announcements.
• Engage actively online, participating credibly on behalf of the company.
• Turn brand attention into measurable growth by defining, reporting on, and pivoting KPIs.
• Work cross-functionally with comms, brand design, performance marketing, and leadership to align on narrative and moments.
• Experiment constantly with formats, tone, and timing, and scale successful approaches.
• Build the brand growth function from the ground up, including systems, cadence, analytics, and team development.

Requirements

• Chronically online, with strong taste and intuition for internet-native content.
• A track record of growing a brand's audience organically and measurably with a distinctive voice.
• A clear point of view on how companies should show up online today, with the judgment to push boundaries appropriately.
• Comfort operating at the leadership table, capable of setting strategy, defending it with data, and translating complexity into clear external stories.
• Experience navigating multiple stakeholders, including engineering, executives, and customers, to produce great content.
• Genuine excitement about robotics, physical AI, and the real-world impact of the company's work.
• Interest in new media and evolving formats, with a desire to help shape them.
• Maturity, taste, and instincts to make impactful decisions.
• Ambition to build something larger than a single channel.

Skills

• Brand Growth
• Social Media Strategy
• Content Creation
• Community Building
• Creator Partnerships
• Editorial Calendar Management
• Storytelling
• Performance Marketing Alignment
• Data Analysis
• Cross-functional Collaboration
• New Media Trends

Location

• New York, NY
• Glen Cove factory
• Remote (trade shows and customer facilities)

Work Type

• In-person
• Hybrid

Experience Level

• Leadership
• Growth

About the Company

• Standard Bots is building the future of physical AI by bringing powerful, easy-to-use robotics into real-world environments.
• The company is at an inflection point where the technology, customers, and story are established and ready for growth.