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About the Role

At Intact, insurance is about people. As Canada’s largest provider of property and casualty insurance, we’re redefining what it means to work in the industry by creating an inspiring workplace where employees feel their work matters. This role will lead cross-functional, net-new growth initiatives, build a Growth Innovation Roadmap from scratch, and identify and validate new growth vectors.

Responsibilities

• Own the Growth Innovation Roadmap, prioritizing opportunities beyond current streams using frameworks like ICE/RICE and aligning to business objectives.
• Structure a portfolio of experiments, from pilots to scaled deployment.
• Design, test, and scale new initiatives including acquisition and activation programs, partnerships, new marketing technologies, and new channels/audiences.
• Orchestrate cross-functional collaboration with various teams (Paid, SEO, CRO, Email, Analytics, IT, Actuarial, Operations, Legal/Compliance) to scope, de-risk, and launch initiatives.
• Establish operating models, governance, and scale-up playbooks.
• Drive executive alignment, stakeholder communications, and change management.
• Define hypotheses, experiment designs, success criteria, and track portfolio KPIs across the funnel.
• Implement feedback loops, post-mortems, and a knowledge base.
• Create synergies and integrate new initiatives with existing streams by connecting them to Paid/SEO/CRO/CRM roadmaps.
• Define clear handoffs for transitioning pilots into business-as-usual ownership.
• Optimize growth operations by developing and improving processes, automation, and tooling.
• Foster a responsible, data-driven, impact-oriented innovation culture.

Requirements

• Bachelor’s degree in marketing, business administration, economics and/or equivalent experience; a master’s degree is an asset.
• 6–10 years of experience in a growth-related role, product marketing, innovation and/or digital strategy.
• Proven experience launching and scaling initiatives in multi-brand/multi-product environments.
• Strong skills leading cross-functional programs spanning Marketing, IT/Data, and corporate functions (Legal, Actuarial, Operations).
• Mastery of structured experimentation processes and impact measurement (A/B testing, basic causal methods concepts, business cases).
• Strong program management and prioritization skills (ICE/RICE, business cases, ROI/LTV).
• Strong command of growth analytics and metrics: GA4/Adobe, BI tools (Looker/Tableau/Power BI); understanding of attribution/MMM is a plus.
• Knowledge of MarTech/AdTech stacks and comfort working with IT and data engineering.
• Partnerships and negotiation skills: scoping, contracting with Legal/Compliance, and risk management.
• Bilingualism (French and English) is required.
• Experience in regulated industries such as financial services/insurance, combined with familiarity with promotional programs (cashback, referrals), contests, and compliance, is considered an asset.
• No Canadian work experience required however must be eligible to work in Canada.
• Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility.

Skills

• Growth Innovation Roadmap development
• Experimentation design and measurement
• Cross-functional leadership
• Program management
• Prioritization frameworks (ICE/RICE)
• Growth analytics and metrics
• MarTech/AdTech knowledge
• Partnerships and negotiation
• Bilingualism (French and English)
• Structured experimentation
• Impact measurement
• Business case development
• ROI/LTV analysis
• Attribution/MMM understanding
• Change management
• Stakeholder communication

Location

• Canada

Work Type

• Hybrid

Experience Level

• Senior
• 6-10 years

Education Level

• Bachelor's degree in marketing, business administration, economics or equivalent experience
• Master's degree is an asset

Salary/Compensations

• 87,200 - 106,600 (based on a 35-hour workweek)

Benefits

• Flexible work arrangements
• Hybrid work model
• Possibility to purchase up to 5 extra days off per year
• Telemedicine
• Wellness account
• Share plan & other savings (up to 12% of salary)
• Guaranteed income for life via defined benefit pension plan
• Annual bonus target (10% with potential payout up to double the target)
• Employee Share Purchase Plan (ESPP) with Intact matching 50% of net shares

About the Company

• Intact is Canada’s largest provider of property and casualty insurance.
• Our employees are at the heart of everything we do, helping people, businesses, and society prosper and be resilient.
• We create an inspiring workplace where people bring their best because they know their work matters.

Equal Opportunity

• We are an equal opportunity employer.
• We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.
• We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.
• We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations).
• If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know.