Paid Media Manager (Hybrid, North Carolina) at Broadridge | USA | Rezi

Paid Media Manager (Hybrid, North Carolina) at Broadridge

Paid Media Manager (Hybrid, North Carolina)

Broadridge · USA

3 weeks ago

Paid Media Manager (Hybrid, North Carolina)

Broadridge · USA

a month ago
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About the Role

This role is ideal for a marketer who thrives at the intersection of strategy, execution, and performance. You will play a key role in planning, activating, optimizing, and measuring integrated paid media campaigns across channels including paid search, paid social, programmatic, display, and select media partners. You’ll help shape integrated campaigns, uncover performance insights, and test new approaches that improve efficiency, audience engagement, and measurable outcomes. You’ll also collaborate closely with teams across design, segment and regional marketing, data and analytics, and lead generation. If you enjoy working in a fast-moving environment, solving problems through data, and continuously testing and optimizing digital campaigns, this role offers the opportunity to make a meaningful impact within a collaborative and forward-looking marketing team.

Responsibilities

  • Develop, execute, and optimize integrated paid media campaigns across paid search, paid social, programmatic, display, and select media partner channels in partnership with the Head of Paid Media and agency partners.
  • Guide cross-functional partners on campaign strategy and practical application to execution, including audience targeting, budget, bid strategy, messaging, creative formats, landing page alignment, and ongoing performance optimization.
  • Monitor, analyze, and report on campaign performance in partnership with agency teams, translating data into actionable recommendations that improve efficiency, engagement, conversion, and business impact.
  • Partner with cross-functional stakeholders to align paid media programs with broader brand, content, demand generation, and campaign objectives.
  • Support testing and experimentation across channels, audience segments, messaging, creative formats, and landing page experiences to identify opportunities for continuous improvement.
  • Help optimize campaigns against key performance indicators such as engagement, traffic quality, conversion, and other agreed-upon business outcomes.
  • Help establish and reinforce paid media best practices across campaign planning, execution, measurement, and optimization.
  • Stay informed on media trends, platform updates, targeting and measurement changes, and evolving digital marketing best practices, applying insights to campaign strategy and performance.
  • Build and share campaign insights with internal stakeholders to improve channel understanding and inform future planning, optimization, and investment decisions.

Requirements

  • 3–5 years of experience in paid media, digital marketing, performance marketing, or related roles within technology, financial services, or other complex B2B environments.
  • Hands-on experience planning, managing, and optimizing campaigns across multiple paid media channels, including paid search, paid social, programmatic, display, and publisher or media partner programs.
  • Strong analytical and communication skills, with the ability to interpret performance data, identify trends, present insights clearly, and make actionable optimization recommendations.
  • Experience working within cross-functional marketing teams to deliver integrated campaigns and business outcomes.
  • Familiarity with campaign planning, audience segmentation, A/B testing, budget management, conversion-focused optimization, and performance reporting.
  • Understanding of how paid media supports broader funnel goals, including audience engagement, lead generation, and conversion.
  • Ability to balance strategic thinking with hands-on execution and strong attention to detail.
  • Self-starter mindset with a willingness to test, learn, and adapt.

Skills

  • Paid search
  • Paid social
  • Programmatic
  • Display advertising
  • Campaign strategy
  • Campaign execution
  • Campaign optimization
  • Data analysis
  • Performance reporting
  • Audience targeting
  • Budget management
  • A/B testing
  • Conversion optimization
  • Digital marketing
  • Performance marketing

Location

  • Hybrid

Work Type

  • Hybrid
  • Occasional travel

Experience Level

  • 3-5 years

Salary/Compensations

  • $90,000.00 - $100,000.00

Benefits

  • Comprehensive benefit offerings

About the Company

  • Broadridge Financial Solutions (NYSE: BR) is a global technology leader with trusted expertise and transformative technology, helping clients and the financial services industry operate, innovate, and grow.
  • We power investing, governance, and communications for our clients – driving operational resiliency, elevating business performance, and transforming investor experiences.
  • Our technology and operations platforms process and generate over 7 billion communications annually and underpin the daily average trading of over $15 trillion in equities, fixed income, and other securities globally.
  • A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 15,000 associates in 21 countries.
  • Broadridge is committed to creating an engaging workplace for the most talented associates in our industry.
  • We are dedicated to fostering a collaborative, inclusive, and healthy environment that promotes flexibility and accountability.
  • As a leading provider of technology, communications, and data and analytics solutions to businesses around the world, it is critical that we understand, embrace, and operate in a multicultural environment.
  • Every associate has unique strengths, which, when fully appreciated and embraced, allow individuals to perform at their best, leading to our success.
  • We believe that our associates are our most important asset.
  • Encouraging professional development opportunities is a core part of our culture.
  • Broadridge provides educational opportunities, including formal classes, training programs and events.
  • To enable learning in our hybrid working model, Broadridge has redesigned all development programs for 100% virtual delivery.
  • Our associates have access to 8,500+ online courses covering business, leadership, technical, and function-specific topics through our LinkedIn Learning program.

Equal Opportunity

  • We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work.
  • We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective.
  • Use of AI in Hiring As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws.
  • Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.
  • US applicants: Click here to view the EEOC "Know Your Rights" poster.
  • Disability Assistance We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best.
  • Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws.
  • If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to BRcareers@broadridge.com.