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About the Role

This senior role is the custodian of a beloved British brand, challenging existing norms to refresh its presence and drive category disruption. You will experience the product firsthand at various locations, using customer insights to develop bold ideas that increase brand discovery. A deep understanding of active brands, consumer behavior, and a strong instinct for engaging younger audiences are essential.

Responsibilities

Operate as a senior leader contributing to strategic discussions across brand, customer, product, trading, and growth.
Shape the brand and customer lens within product, proposition, and experience decisions, influencing naming, messaging, launch planning, and customer experience.
Act as the senior custodian of the brand, defining its presence across all touchpoints and pushing it forward.
Transition the business from seasonal campaigns to a year-round rhythm, building an in-house creative engine for social, UGC, video, photography, and PR.
Own organic social and earned reach, identifying creators, moments, and partnerships that resonate with target culture.
Lead paid strategy in collaboration with internal specialists and external partners, aligning with commercial performance goals.
Utilize brand, content, and channel activities to grow revenue beyond core purchases, including merchandise, gifting, events, and B2B.
Lead and develop a 12-person Brand & Marketing team, fostering a culture of pace, creativity, accountability, and commercial awareness.

Requirements

Senior brand marketing leadership experience in a consumer-facing business.
Strong track record in always-on marketing, campaigns, creative, and content.
Experience leading or strongly influencing organic social, PR, influencer, partnerships, and earned media.
A strong instinct for audiences, platforms, and cultural moments that drive modern consumer brands.
Solid understanding of paid acquisition, performance marketing, digital, CRM, e-commerce, and SEO/GEO.
Experience leading internal teams and managing external partners effectively.
Strong commercial awareness and the confidence to challenge constructively across functions.
Excellent written, verbal, and visual judgment.

Skills

Brand Strategy
Marketing
Content Creation
Social Media Marketing
Public Relations
Influencer Marketing
Partnerships
Paid Acquisition
Demand Generation
Team Leadership
Commercial Acumen
Consumer Behavior Analysis
Creative Development

Location

UK
Remote
UK Travel

Work Type

Remote
Hybrid

Experience Level

Senior
Director Level

Salary/Compensations

Competitive six-figure package
Performance bonus
Long-term incentive plan launching January 2027

About the Company

UK brand in the active space.
Operates locations across the country.
Welcomes millions of people every year.
A loved British brand.

Equal Opportunity

Our client is an equal opportunities employer and is committed to building a diverse and inclusive workplace.
Applications are welcomed from all qualified candidates regardless of age, disability, gender identity, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
We are committed to ensuring that our recruitment process is fair and accessible to all, and we encourage applications from candidates of all backgrounds and experiences.