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About the Role

As the Digital Content Manager, you will be responsible for creating, planning, distributing, and optimizing digital content across RBW.com, social media, and newsletter media. You will align digital assets with marketing objectives to enhance brand awareness, support lead generation, and increase loyalty and retention, ultimately driving qualified leads, web traffic, web sales, and engagement throughout the sales and marketing funnel to increase revenue.

Responsibilities

Accountable for RBW.com sales quota
Support third party web sales
Responsible for website master database for product information updates
Create and develop consistent newsletters and social posts
Create blog content and support SEO on RBW.com
Educate the market about new collections while developing campaigns that drive sales of legacy collections
Support launch and growth of new brands distributed by RBW
Create and submit industry award applications
Audit and manage data on RBW.com to ensure consistency
Conduct customer analytics on RBW.com to identify areas for website content improvement
Accountable for engagement and growth in RBW’s trade customer segment, including optimizing Klaviyo flows and the RBW.com trade customer experience
Accountable for KPIs across platforms, including social engagement, web sales, and website conversion
Write briefs for internal and external teams for imagery and graphics creation
Utilize agentic AI to solve customer needs and drive efficiencies in marketing campaign deployment and content creation
Take on other responsibilities that support the team, the work, and our shared goals

Requirements

5+ years of experience in the decorative lighting or related A&D industry
Strong business acumen
Proficiency in using graphic design software, such as Photoshop or Adobe suite, to edit and leverage existing digital templates
Proficient using Klaviyo or similar push marketing platform
Proficient deploying content on social media platforms (e.g. LinkedIn, Instagram)
Proficiency using a website Content Management System (e.g. Magento, Sanity)
Proficiency using Google Workspace
Strong organizational and project planning skills
Ability to work independently, manage time effectively, and prioritize tasks to meet marketing deadlines
Extensive experience with the customer funnel in commercial and hospitality lighting
History driving growth within a small business
Track record managing multiple digital platforms at once

Skills

Graphic design software (Photoshop, Adobe suite)
Klaviyo or similar push marketing platform
Social media platforms (LinkedIn, Instagram)
Website Content Management System (Magento, Sanity)
Google Workspace
Organizational skills
Project planning skills
Independent work
Time management
Task prioritization

Location

Kingston, NY
Tribeca, NYC

Work Type

Full-time

Experience Level

5+ years

Salary/Compensations

$80,000 - $95,000 USD per year

Benefits

Health/Dental/Vision Insurance
Flexible Spending Account (FSA) & Health Savings Account (HSA) options
Unlimited PTO
Your Birthday Off
5 Wellness days each year
Employee Assistance Program (EAP)
Floating holiday
RBW Holidays
Prorated 12-week paid parental leave
Adoption Assistance
401(k) - 3% company contribution
Profit-Sharing
Pre-tax Commuter Benefit program
Life/ADD insurance policy
Employer-paid short-term disability coverage
Monthly EV credit
Generous Discount on RBW products
On-site Fitness Space
Fully-stocked snacks and beverage options
Open, collaborative team environment

About the Company

RBW is a company that offers a comprehensive benefits package and awesome perks such as an on-site Fitness Space in their Kingston Factory, fully-stocked snacks and beverage options, great colleagues, and an open, collaborative team environment.