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About the Role

Sierra is seeking a mid-Senior level Brand Designer to be based in Singapore and serve as Sierra's first brand design hire in APAC. Reporting to the Head of Brand Design, you will be part of the central brand design team, collaboratively defining the Sierra brand while serving as the creative anchor for the region. You'll partner closely with regional Marketing leads and the Go-To-Market team to localize sales presentations, campaigns, support events, and produce work that is globally consistent and locally resonant. This is a hands-on role with strategic weight, ideal for someone with solid design fundamentals and the drive to build from the ground up.

Responsibilities

Establish Sierra's brand presence in APAC, laying the groundwork for how Sierra shows up across markets in Southeast Asia and beyond.
Localize global campaigns and content for APAC markets, ensuring cultural relevance, linguistic accuracy, and regional nuance across all brand touchpoints.
Translate presentation and campaign content with the localization team when needed.
Design and produce presentations for the Go-To-Market team, translating complex ideas into clear, compelling visual narratives.
Support regional marketing events from concept through execution, including collateral, signage, environmental design, and physical brand touchpoints across APAC.
Partner closely with regional Marketing leads to understand local market needs and translate them into on-brand, high-impact design solutions.
Operate as a core member of the US brand design team, collaborating across time zones to maintain a unified creative vision while advocating for regional relevance and market-specific needs.
Build and maintain brand systems, including templates, guidelines, libraries, and tools.
Collaborate and clearly articulate design decisions to external partners, multidisciplinary creatives, and internal partners across marketing, engineering, and product.
Deliver and solicit feedback to continually elevate the Sierra brand and raise the quality and craftsmanship of output, maintaining brand guidelines and strong attention to detail.

Requirements

8+ years of experience driving brand development and creative design for global B2B, B2C, SaaS, and AI-driven products.
Portfolio demonstrating the ability to implement strategic, conceptual, and design skills, crafting original, persuasive, and visually compelling work for APAC and multicultural audiences.
Demonstrated experience localizing campaigns and content for APAC markets, with a strong understanding of cultural nuances, regional trends, and how global brands translate locally, particularly in Singapore and the broader Southeast Asian market.
Comfort with ambiguity and enthusiasm for building from scratch.
Proven ability to design polished, story-driven presentations for GTM and executive audiences.
High craftsmanship in building brands and design solutions.
Strong ability to craft a clear narrative and paint a vision that communicates and aligns teams across time zones.
Skilled at working closely with cross-functional and globally distributed partners to translate complex challenges into impactful design solutions.
Strong verbal and written communication skills, with the ability to articulate problems, design concepts, and decisions to various stakeholders across regions and time zones.
Self-starter and strategic thinker.
Align design decisions with business goals, ensuring every visual element supports growth and clearly communicates the company's mission.
Ability to adapt quickly and perform well in a fast-paced, ambiguous environment, handle multiple tasks, and work effectively across time zones and with limited resources.

Skills

Google Slides
Keynote
Adobe Suite
Figma
Design
Brand Development
Creative Design
Presentation Design
Localization
Video
Photography
Illustration
Typography
Data Visualization
Motion Graphics

Location

Singapore

Work Type

In-person
Full-time

Experience Level

Mid-Senior level

Benefits

Flexible (unlimited) paid time off
Medical, dental, and vision benefits for you and your family
Life insurance and disability benefits
Retirement plan dependent on country of employment
Parental leave
Fertility and family building benefits through Carrot
Lunch, snacks, and coffee
Discretionary benefit stipend
Free alphorn lessons
Equity plans

About the Company

Sierra is creating a platform to help businesses build better, more human customer experiences with AI.
We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Tokyo, and Sydney.
Our co-founders are Bret Taylor and Clay Bavor.
Bret Taylor's background includes co-CEO of Salesforce, CTO of Facebook, co-founder of Quip, early product manager at Google, and co-creator of Google Maps.
Clay Bavor spent 18 years at Google, leading Google Labs, AR/VR efforts (Project Starline), Google Lens, and product and design teams for Google Workspace.

Equal Opportunity

We encourage you to apply even if your experience doesn't precisely match the job description.
We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.