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About the Role

Happen Bank is establishing a centralized lifecycle marketing function, and this role is central to its success. As Sr Manager of Lifecycle Marketing Strategy, you will own the programs, roadmap, and experimentation agenda to drive engagement, retention, and growth across the customer journey, focusing on lending and banking products. This is a builder role where you will define lifecycle marketing operations at Happen Bank, from onboarding to cross-sell to trigger-based journeys, while developing the team and cross-functional relationships necessary for success. This role is uniquely positioned to define the member relationship experience as the company steps into its new brand identity.

Responsibilities

Own the lifecycle marketing roadmap, prioritizing programs, setting goals, and aligning strategy with business outcomes.
Lead end-to-end onboarding across all owned channels, designing activation journeys for new members.
Own the trigger and behavioral email roadmap, transitioning from batch-and-blast to personalized communications.
Build and manage the experimentation agenda, designing tests, sequencing hypotheses, and synthesizing learnings.
Develop and manage a performance reporting framework in partnership with growth analytics to communicate lifecycle's contribution to revenue and LTV.
Partner with PMM and creative teams on campaign briefs, messaging strategy, and experimentation.
Lead the launch and growth of SMS as a new marketing channel, including workflow design and compliance.
Utilize AI tools to accelerate brief development, campaign analysis, and team workflows, demonstrating an AI-enabled marketing team model.
Lead and develop a high-performing Lifecycle Marketing team.

Requirements

8+ years of experience in lifecycle, CRM, retention, or growth marketing with demonstrated success owning programs end-to-end.
Ability to think in terms of programs that connect onboarding, engagement, cross-sell, and retention across the customer journey.
Proficiency in owning experimentation as a discipline, designing tests with clear hypotheses, sequencing them, and building learning systems.
Experience in developing people, including growing earlier-career marketers.
High standards for AI utilization, focusing on improving outcomes while maintaining data quality, oversight, and accountability.
Proactive capability building within a team.
Skill in using AI to accelerate content development, audience analysis, and campaign optimization, with a clear understanding of where human editorial judgment is essential.
Consideration of brand and compliance implications of AI-generated content, and building repeatable workflows.
Ability to operate well with ambiguity, set direction in the absence of a playbook, and bring others along.
Bachelor's degree or higher, or equivalent combination of education and experience.

Skills

Lifecycle Marketing
CRM
Retention Marketing
Growth Marketing
Program Management
Experimentation Design
Hypothesis Testing
Team Development
AI Tools
Content Development
Audience Analysis
Campaign Optimization
Brand Compliance
Workflow Design
SMS Marketing
Behavioral Email Marketing
Onboarding Journey Design
Cross-sell Strategy
Performance Reporting
LTV Modeling (Nice to Have)
CDP Familiarity (Nice to Have)
Salesforce Marketing Cloud (SFMC) or comparable platforms (Nice to Have)
Consumer Financial Services Experience (Nice to Have)
New Channel Launch Experience (Nice to Have)

Location

San Francisco

Work Type

Hybrid

Experience Level

Senior Manager
8+ years

Education Level

Bachelor's degree or higher, or equivalent combination of education and experience

Salary/Compensations

183,000-215,000

Benefits

Medical, dental, and vision plans for employees and their families
401(k) match
Health and wellness programs
Flexible time off policies for salaried employees
Up to 16 weeks paid parental leave
Relocation assistance

About the Company

Happen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress.
Offers focused products, a frictionless mobile-first experience, and clear terms with no gotchas.
Respect and fairness are core values, shaping how they work, treat each other, and invest in employees and the community.
Uses data, bold thinking, and innovation to help Americans achieve more.
Creating new financial services solutions based on fairness, simplicity, and heart.

Equal Opportunity

Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace.
Does not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics.
Believes a variety of perspectives strengthens teams and business.
Committed to providing reasonable accommodations for qualified individuals with disabilities in the job application process.