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About the Role

We are seeking a Senior Lifecycle Marketing Manager to lead CRM strategy across our portfolio of sports brands. You will own the lifecycle marketing strategy, define the roadmap, and shape customer engagement through email, push, SMS, and in-app messaging. This role offers the opportunity to influence platform capabilities, establish best practices, and drive commercial growth by creating personalized customer journeys.

Responsibilities

Own and evolve the lifecycle marketing strategy across our portfolio of sports brands, driving long-term customer growth.
Lead initiatives that grow membership, optimizing acquisition, activation and conversion throughout the customer journey.
Design and optimize automated customer journeys, using segmentation, personalization and experimentation to increase engagement, retention and lifetime value.
Define the CRM roadmap, influencing platform capabilities and positioning CRM as a key driver of commercial growth.
Partner with Product, Content, Data and Marketing to deliver seamless customer experiences that support business objectives.
Lead and develop the CRM team, establishing best practices and fostering a culture of continuous improvement.

Requirements

Proven experience leading lifecycle marketing or CRM strategy within a digital consumer business.
Deep expertise with modern CRM and marketing automation platforms (such as HubSpot, Salesforce Marketing Cloud, Braze, XtremePush, Iterable or similar).
Strong expertise in customer segmentation, personalization and designing end-to-end lifecycle journeys.
Experience using data, experimentation and analytics to optimize customer engagement and commercial outcomes.
A track record of influencing cross-functional stakeholders and translating business goals into customer-focused lifecycle strategies.
Experience building or scaling CRM programs within a fast-paced, high-growth digital business.
Experience in sports, betting, gaming, affiliate marketing, media or digital publishing is a plus.
Experience in sports, betting, gaming, affiliate marketing, digital publishing, media or another high-growth digital consumer business is highly desirable.

Skills

CRM
Marketing Automation Platforms
Customer Segmentation
Personalization
Lifecycle Journeys
Data Analysis
Experimentation
Analytics
Stakeholder Management

Location

Remote

Work Type

Full-time

Experience Level

Senior

Benefits

Super smart colleagues to work alongside and learn from.
Engaging development opportunities at all levels.
Tailored flexibility for your work-life balance.
Annual discretionary bonus.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season (offices closed between Christmas and New Year's).
Exciting global Legend events.
Extensive array of benefits and perks.

About the Company

Covers is a top digital media company in the sports betting industry.
Legend is building next-level player experiences and is the world's leading Sports and Gaming marketing company with over 20 years of success.
Legend has 600+ employees across 22+ countries.
Legend fosters a culture where growth is a standard, wins are celebrated, and experiences are memorable.

Equal Opportunity

Legend is an Equal Opportunity Employer.
We believe different perspectives help us grow and achieve more.
We are dedicated to hiring and developing the most talented and diverse team, including individuals with different backgrounds, abilities, identities and experiences.
If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.