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About the Role

Geotab is seeking a Marketplace Marketing Specialist to develop and execute marketing plans, manage partner onboarding globally, and apply specialized marketing expertise to scale our global ecosystem.

Responsibilities

• Brainstorm and develop ideas for internal or external marketing activities by leveraging knowledge and expertise in content development and optimization, advertising, and events planning.
• Liaise with Resellers, Partners, and internal staff to execute targeted promotional events and campaigns.
• Plan and execute initiatives to reach the target audience through appropriate channels (e.g. social media, e-mail).
• Manage the Marketplace marketing onboarding process globally for new Marketplace Partners from start to finish.
• Present the onboarding requirements and be available to answer questions and provide recommendations and content writing support throughout the onboarding process.
• Review submitted marketing materials to assess the content and design quality, providing feedback and edits to help them improve when necessary.
• Guide Partners to create their solution page in the Partner Portal, assisting them with writing and editing their content to ensure a quality product page.
• Upload and maintain Partner marketing documentation on sales.geotab.com (MASH).
• Evolve and enhance the Marketing strategy for Geotab’s Marketplace.
• Track Partner progress in JIRA and in the Onboarding Checklist, providing recommendations and status updates for external Partners and internal Geotabbers.
• Maintain a working relationship with all Marketplace Partners post-launch, helping them update documents and improve marketing materials when needed.
• Update and Maintain Oakville Marketplace room by showcasing Order Now Partners.
• Create and maintain a repository to track MP partner and reseller partnership collaborations.
• Collaborate with marketing and other internal teams to coordinate brand awareness and marketing efforts.
• Identify opportunities to innovate and create better, creative marketing campaigns.
• Remain current on the latest trends and best practices for Marketing.
• Support Geotab global strategic initiatives.

Requirements

• 3-5 years of experience as a Marketing Specialist or a similar role.
• Knowledge of HTML, CSS and web development tools.
• Demonstrable experience in marketing data analytics and tools.
• Thorough understanding of marketing elements (i.e. traditional and digital marketing such as SEO/Social media) and market research methods.
• Experience working within a technical or engineering organization/knowledge of the high-technology industry is an asset.
• Creative mindset.
• Able to work well under pressure and respond to fast changing priorities and deadlines.
• Strong project management skills; able to identify needs, develop effective solutions and manage projects through to completion.
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and relationship management skills.
• Excellent verbal and written communication skills, including comfort with delivering presentations and training.
• Must stay relevant to technology and should have the flexibility to adapt to the growing technology and market demands.
• Strong interpersonal relationship building skills.
• A strong team-player with the ability to engage with all levels of the organization.
• Technical competence using software programs, including, but not limited to, Google Suite for business (Sheets, Docs, Slides).
• Entrepreneurial mindset and comfortable in a flat organization.

Skills

• Content development
• Content optimization
• Advertising
• Events planning
• Social media marketing
• E-mail marketing
• HTML
• CSS
• Web development tools
• Marketing data analytics
• Market research
• Project management
• Negotiation
• Conflict resolution
• Relationship management
• Presentation skills
• Training skills
• Interpersonal relationship building
• Google Suite for business

Location

• Oakville

Work Type

• Hybrid
• Flexible working arrangements

Experience Level

• 3-5 years

Education Level

• Post-Secondary Diploma/Degree specialization in Marketing, Business, Communications or a related field
• Equivalent combination of education and/or work experience in related field may be substituted

Salary/Compensations

• $52,300—$60,500 CAD

Benefits

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program

About the Company

• Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work™.”
• Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets.
• Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets.
• Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
• We are always looking for amazing talent to contribute to our growth and deliver results!
• Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture.
• Reach your full potential with Geotab.
• At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work.
• The health and safety of employees are a top priority.
• We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings.
• Join us and help reshape the future of technology!

Equal Opportunity

• We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business.
• We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together.
• Geotab encourages applications from all qualified individuals.
• We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired.
• We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes.
• If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com.