Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Director of Communications will lead the global communications strategy for Auberge Collection, strengthening brand awareness, reputation, and visibility among affluent audiences. This role will shape and amplify brand stories, positioning Auberge as a leading voice in luxury lifestyle and hospitality, driving demand, and deepening guest connections.

Responsibilities

• Develop and execute global communications strategies that strengthen Auberge’s brand positioning in the luxury market and steward the brand narrative across channels and markets.
• Ensure consistency of brand messaging and positioning across global markets and properties.
• Oversee Auberge Collection’s global public relations strategy, including media relations and brand communications.
• Lead innovative PR initiatives that amplify Auberge’s brand story and expand its presence across luxury lifestyle, travel, and business media.
• Manage global PR agency partners to ensure alignment with brand strategy and consistent execution across markets.
• Cultivate relationships with key media outlets and editors to secure high-impact editorial coverage and coordinate strategic press opportunities.
• Lead the brand’s influencer marketing strategy to strengthen brand awareness and cultural relevance.
• Lead communications strategies for integrated marketing campaigns.
• Partner with the VP of Experiences and Partnerships to identify and amplify PR-worthy collaborations and brand partnerships.
• Provide strategic guidance to property teams on PR strategy, media engagement, and influencer marketing.
• Develop toolkits and best practices for regional teams to support strong execution and consistent brand storytelling across markets.
• Oversee the planning and execution of media events to ensure seamless delivery and strong editorial impact.
• Provide communications guidance to senior leadership and support crisis communications, as needed.
• Develop and execute internal communications strategy.
• Partner with senior leadership to craft compelling internal communications around company strategy, leadership messages, brand announcements, strategic initiatives, and organizational changes.
• Partner with the Talent & Culture team to develop and execute employer branding strategies that attract world-class talent and reinforce Auberge Collection and ENRICH values.
• Collaborate with Talent & Culture on internal recognition, milestone communications, and team member engagement initiatives that bring the Auberge brand to life.

Requirements

• Minimum of 10+ years of experience leading integrated communications, public relations, and brand strategy for a luxury brand.
• Demonstrated ability to shape and evolve brand narrative and communications strategy to strengthen brand positioning and drive cultural relevance with global luxury consumers.
• Deep understanding of the global luxury consumer and the evolving luxury travel and lifestyle landscape.
• Proven success identifying strategic communications opportunities and developing programs that support brand growth and commercial priorities.
• Experience leading influencer marketing strategies for a luxury brand, with measurable impact on brand awareness, engagement, and business KPIs.
• Strong track record of building and maintaining relationships with top-tier consumer, travel, lifestyle, fashion, culinary, and business media, as well as influencers, tastemakers, and cultural partners.
• Experience managing global PR agencies and external partners, ensuring strategic alignment and consistent execution across markets.
• Demonstrated ability to elevate brand storytelling through strategic partnerships, cultural collaborations, and experiential programming.
• Experience managing brand reputation and crisis communications in complex or high-profile environments.
• Ability to leverage data, insights, and performance metrics to inform communications strategy and measure effectiveness.
• Collaborative cross-functional leader with the ability to build alignment and influence senior executives, property teams, and global stakeholders.
• Strategic communicator with the ability to craft compelling messaging across multiple audiences, platforms, and markets.
• Excellent written, verbal, and presentation skills.
• Highly organized with the ability to manage multiple initiatives in a fast-paced environment.
• Entrepreneurial and hands-on mindset, comfortable operating in a lean, dynamic environment.
• Experience working with a global luxury brand or hospitality group preferred.
• Willingness to travel to properties as needed and periodically to the corporate headquarters in Bethesda, MD.

Skills

• Communications strategy
• Brand awareness
• Reputation management
• Public relations
• Media relations
• Influencer marketing
• Brand narrative
• Crisis communications
• Partnership development
• Event planning
• Internal communications
• Employer branding
• Data analysis
• Cross-functional leadership
• Strategic planning

Location

• Bethesda, MD

Work Type

• Management
• Full-time

Experience Level

• 10+ years

Salary/Compensations

• $150,000-$170,000

Benefits

• Comprehensive medical, dental, vision and voluntary benefits
• 401k employer match
• Employer paid life insurance
• Employee assistance program
• Team member hotel stay program

About the Company

• Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs, each unique but sharing a crafted approach to luxury. They bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious service. With 30 one-of-a-kind properties, Auberge invites guests to create unforgettable stories in desirable destinations.
• The Friedkin Group is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports. Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.

Equal Opportunity

• Auberge Collection LLC is an Equal Opportunity Employer, M/F/D/V.
• Auberge Collection LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
• In addition to federal law requirements, Auberge Collection LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.