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About the Role

GLG is seeking a senior marketing leader to build and manage a best-in-class marketing engine for its financial services segment. This role involves developing strategies and executing programs to drive pipeline and revenue growth, with a focus on data-driven decision-making and account-based marketing.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with revenue and pipeline goals by understanding financial services segments and their research needs.
• Create and execute multi-channel demand generation and user lifecycle management programs.
• Own and optimize the full marketing funnel through to SQL conversion, collaborating with Commercial Operations and Campaign Management.
• Pilot and scale account-based marketing programs for high-priority accounts in hedge fund, private equity, and asset management segments.
• Partner with Product Marketing on go-to-market planning for new product and feature launches.
• Own the segment-specific content plan, including case studies, reports, and webinars, and collaborate with Brand and Expert Marketing teams.
• Drive data-driven decision-making through regular reporting against marketing KPIs and campaign optimization.
• Manage and develop a small team of marketers, with plans for growth.

Requirements

• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
• 8+ years of progressive experience in marketing to financial services.
• Proven track record of developing and executing successful funnel and lifecycle marketing strategies.
• Experience in two-sided marketplace businesses and/or the research, data, or business information industry is preferred.
• Strong analytical and research skills; ability to translate insights into actionable marketing strategies.
• Excellent written and verbal communication skills; ability to direct teams and partners.
• Fluency in core mar-tech tools, including marketing automation, CRM, ABM, and analytics.
• Experience managing multiple campaigns and initiatives across markets simultaneously.
• Highly collaborative and results-oriented; ability to thrive in a fast-paced, matrixed, and global environment.

Skills

• Marketing Strategy
• Demand Generation
• Lifecycle Management
• Funnel Optimization
• Account-Based Marketing (ABM)
• Go-to-Market Planning
• Content Marketing
• Data Analysis
• Marketing KPIs
• Team Management
• Marketing Automation
• CRM
• Analytics

Location

• Global

Work Type

• Full-time

Experience Level

• Senior Marketing Leader
• 8+ years of experience

Education Level

• Bachelor's degree
• Master's degree

Salary/Compensations

• $121,500—$160,000 USD

Benefits

• Comprehensive medical, dental and vision coverage
• Flexible paid time off
• 401(k) and Roth 401(k) plans with an employer match
• Tuition reimbursement program
• Paid parental leave, adoption and surrogacy reimbursement
• Free wellbeing support with the Calm app, Maven and EAP
• Free long-term therapy & counselling assistance through Pathways

About the Company

• GLG is the world's leading platform for trusted human expertise, connecting global decision-makers with authoritative voices to answer critical business questions.
• The company operates within a trusted research environment, helping clients gain nuanced perspectives for smarter business outcomes.
• GLG is a global team of pragmatic problem-solvers driven by intellectual curiosity and a bias toward action.

Equal Opportunity

• GLG is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.