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About the Role

The Marketing Specialist supports Lexington Co-op’s integrated marketing strategies and activities to enhance brand visibility, strengthen community relationships, and maintain an engaging digital presence. This role assists with social media, content development, event planning, and community outreach.

Responsibilities

• Support day-to-day social media marketing activities, including content scheduling, posting, and monitoring.
• Contribute to the development, curation, and publishing of engaging, brand-aligned content across digital channels.
• Monitor social media trends, audience engagement, and platform analytics to inform optimization efforts.
• Respond to comments, messages, and inquiries professionally to support audience engagement.
• Maintain awareness of messaging, tone, and branding guidelines for consistency across digital platforms.
• Assist with developing written, visual, and multimedia content to support marketing campaigns and initiatives.
• Support the planning and execution of integrated marketing campaigns across digital and traditional channels.
• Maintain content calendars and ensure timely delivery of marketing assets.
• Support community engagement efforts to strengthen relationships with the local community.
• Assist in identifying and engaging with community partners, organizations, and stakeholders.
• Participate in community events and outreach opportunities as a representative of the organization.
• Contribute to promoting a positive brand image through active participation in community initiatives.
• Support Co-op Education initiatives, including related outreach, materials, and promotions.
• Support the planning of marketing-related events, including community events and promotional activities.
• Assist with event logistics such as scheduling, vendor communication, and on-site support.
• Contribute to event promotion through digital channels and community outreach efforts.
• Provide input on event outcomes and suggest potential improvements for future initiatives.
• Assist in maintaining and updating marketing systems, tools, and databases for accuracy and efficiency.
• Track campaign performance metrics and contribute to reports on marketing effectiveness.
• Support efforts to align marketing activities with organizational branding and compliance standards.
• Provide general support to marketing operations, including administrative tasks and project support.
• Live the Co-op’s Culture and Values.
• Perform other duties and projects as assigned or required.

Requirements

• Associate or bachelor’s degree in marketing, communications, or a related field preferred.
• Two plus years of experience in marketing, social media support, or community engagement, preferred.
• Strong written and verbal communication skills.
• Proficiency with social media platforms, content creation tools, and marketing software.
• Ability to support multiple projects and meet deadlines in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Passionate about the Co-op and supporting a strong local food system.
• Excellent verbal and written communication.
• Marketing support and planning skills.
• Strong understanding of social media platforms and trends.
• Ability to support multiple projects and meet deadlines.
• Strong organizational and event planning skills.
• Proficient in social media scheduling and analytics tools.
• Creative thinking and ability to generate engaging content.
• Proficient with Adobe InDesign software.
• Intermediate to Advanced Microsoft Office Skills.
• Demonstrated experience writing and editing a variety of materials including recipes, social media posts, feature stories, blog posts, fact checking, web and educational materials.
• Detail oriented.
• Friendly and outgoing.
• Knowledge of Co-op products.
• Regularly required to sit, stand, walk; use hands to handle or feel; reach with hands and arms; talk or hear; and smell.
• Occasionally required to bend; stoop; squat; kneel; climb; reach above shoulder height.
• Regularly lift, carry, and/or move up to 30 pounds.
• Ability to use computer keyboard, monitor, mouse, telephone, and various office equipment continuously.
• Ability to be present and working in assigned area for up to 3 hours without rest.
• Specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• Ability to read register screen, product labels and shelf labels.

Skills

• Social Media Marketing
• Content Creation
• Campaign Support
• Community Engagement
• Event Planning
• Marketing Systems Support
• Written Communication
• Verbal Communication
• Social Media Platforms
• Content Creation Tools
• Marketing Software
• Organizational Skills
• Attention to Detail
• Social Media Trends
• Social Media Scheduling
• Analytics Tools
• Creative Thinking
• Adobe InDesign
• Microsoft Office
• Editing
• Microsoft Office Skills

Location

• Local

Work Type

• Part-time
• Local Travel

Experience Level

• Two plus years of experience

Education Level

• Associate degree
• Bachelor's degree

About the Company

• Lexington Co-op is a local food system.