About the Role
CNET Group is seeking a Vice President of Media & Brand Licensing to drive revenue growth, strategic innovation, and talent development in the New York City market. This leadership role involves guiding a sales team to scale partnerships, acquire new business, and develop new revenue models, while also overseeing a multi-million-dollar Brand Licensing division and media monetization strategy across CNET Group's portfolio.
Responsibilities
- Oversee the growth of a multi-million-dollar Brand Licensing division and media portfolio, with a relentless focus on capturing new market share.
- Drive the media sales organization to aggressively pursue and close new business, leveraging our high-HHI audience profile to win premium, enterprise-level partnerships.
- Identify, build, and scale brand-new, non-traditional revenue streams to future-proof and diversify CNET Group's commercial business.
- Act as a dedicated mentor and "Favorite Colleague," actively coaching your team of sellers to expand their strategic capabilities and deepen agency/brand relationships.
- Partner with internal yield, product operations, testing labs, affiliate, and marketing teams to build bespoke, problem-solving commercial solutions for premium clients.
- Maintain a meticulous Salesforce pipeline, leveraging deep data fluency to deliver precise forecasting and consistent year-over-year growth.
Requirements
- Firmly entrenched in the New York market with deep, existing relationships across major media agencies and Fortune 100 brand-direct clients.
- Proven track record of shifting teams from "account management" to aggressive "new business hunting," while simultaneously keeping an eye out for net-new monetization opportunities.
- Understand the immense commercial value of editorial trust and know how to help brands turn lab-backed accolades and awards into powerful marketing tools.
- Lead through strategic guidance and action, fostering a high-performance culture grounded in respect, kindness, and professional growth.
Skills
- Digital media
- Sales leadership
- Team management
- New business development
- Brand licensing
- IP monetization
- Commerce models
- Affiliate models
- Data fluency
- Salesforce pipeline management
Location
- New York City
- Greater New York City area
Work Type
- Hybrid
Experience Level
- 7+ years of digital media experience preferred
- 5+ years of direct sales leadership experience
Education Level
- Bachelor’s Degree or further education in a related field
Salary/Compensations
- $200,000 to $250,000 plus commission
Benefits
- Competitive salaries
- Comprehensive medical, dental, and vision coverage
- Life and disability benefits
- Flexible Spending Accounts (FSAs)
- 401(k) with company match
- Employee Stock Purchase Plan
- Flexible Time Off
- Volunteer Time Off
- Paid holidays
- Family building and caregiving support
- Generous Family Care and Parental leave
- Fitness Reimbursement
- Access to wellness programs
- Employee Resource Groups
- Company-sponsored events
- Professional growth opportunities
- Educational support
- Mentorship programs
- Career development resources
- Employee engagement programs
- Recognition awards
About the Company
- CNET Group (part of Ziff Davis) represents a growing portfolio of trusted digital media brands—including CNET, PCMag, Mashable, Lifehacker, and ZDNet—specializing in tech reviews, news, and advice. Reaching over 81 million monthly users, we help consumers navigate, purchase, and enjoy technology through expert analysis and in-depth reporting.
- Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on several key verticals – Technology, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Equal Opportunity
- Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
