About the Role
The Product Marketing Manager, Emerging owns productization and go-to-market end to end for Clearlink’s Emerging vertical. This role turns recurring monetization demand into repeatable, sell-ready revenue products, anchored to revenue and gross margin, so Business Development and Partner Strategy can close faster, at higher value, and with proof that holds up. Emerging spans several distinct categories and audiences: Mobile, TV/Streaming, Moving, and Security. This role sets standard pricing and packaging for the vertical’s revenue products, builds sell-ready assets, monitors the advertiser landscape, ensures delivery against sales commitments, and reports on performance to inform future deals. The role requires prioritizing across distinct advertiser bases and moving quickly where demand and opportunity are strongest.
Responsibilities
- Builds and defends value-based pricing and a standard program menu across the Emerging categories.
- Develops product descriptions, positioning, and pitch assets tailored to mobile, streaming, moving, and security advertisers.
- Productizes and packages the vertical’s Sponsorship, IAB Display, and Distribution offerings.
- Keeps one-pagers, talk tracks, rate cards, and case studies current across categories.
- Partners with Partner Strategy and Business Development to answer RFPs from the menu.
- Owns delivery against partner commitments and stays accountable to the outcome.
- Produces standardized partner reporting and QBR support that turns delivery into case studies and into renewed and expanded partner spend.
- Prioritizes effort across the Emerging categories, concentrating on where demand, opportunity, and margin are strongest.
Requirements
- Excellent communication skills (written and verbal).
- Strong analytical and problem-solving skills, including rate-card construction, value-based pricing, and net-revenue measurement.
- Ability to package complex offerings into clear, defensible rate cards, one-pagers, and pitch decks.
- Ability to operate across multiple revenue products (Sponsorships, IAB Display, Distribution) and multiple categories with distinct advertiser bases.
- Comfort positioning to a range of advertisers — mobile, streaming, moving, and security — whose buying criteria differ by category.
- Ability to prioritize and switch context across several categories without losing momentum.
- Time management skills with a proven ability to manage concurrent productization workstreams.
- Ability to analyze and identify trends across audience, partner, and competitive data.
- 5+ years of experience in product marketing, media sales, or revenue-side go-to-market.
- Working knowledge of digital media measurement (impressions, clicks, conversions) and at least one B2B2C revenue model (sponsorships, programmatic/IAB display, or distribution).
Skills
- Product Marketing
- Go-to-market strategy
- Pricing strategy
- Packaging
- Sales enablement
- Market analysis
- RFP response
- Performance reporting
- Digital media measurement
- B2B2C revenue models
- Sponsorships
- Programmatic/IAB display
- Distribution models
- Google Ad Manager (GAM)
- IAB standards
- Direct-sold display ecosystem
- Deal structuring
- Audience analysis
- Competitive analysis
Location
- Remote
- Hybrid
Work Type
- Hybrid
- Remote
Experience Level
- 5+ years of experience
Education Level
- Bachelor’s degree in Business, Marketing, Communications, or related field (Preferred)
Benefits
- Low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
- 401(k) matching after just two months of employment, with employer matching starting at ~3%.
- Employer-paid lifestyle spending account for physical, financial, and emotional wellbeing expenses.
- Competitive time-off balances that accrue weekly.
- 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
- Generous Paid Holidays and additional flex holidays.
- Employer paid life insurance (including coverage for dependents and spouses).
About the Company
- Since 2001, Clearlink has been dedicated to fostering growth and embracing opportunities.
- Our mission is to strengthen our workforce to build brands that guide users and customers toward decisions that enhance their lives.
- We encourage our employees to “Act as an Owner” – to voice their thoughts, share innovative ideas, and authentically bring their whole selves to work.
- Join us in our forward-thinking and inclusive community, where your expertise, background, and unique perspective are always valued.
- Partnered with The Period Project for easy access to menstrual hygiene products.
- Awarded the 2022 Shatter List for breaking glass ceilings in technology.
- Received the 2023 Women’s Leadership Institute Award, pledging to elevate women’s leadership.
- Clearlink Values (CLEAR): Create Community, Learn & Grow, Embrace Opportunity, Act Like An Owner, Respect Every Person.
Equal Opportunity
- Committed to accessibility, we encourage you to share any accommodation needs during the application or employment process. Your unique strengths matter, and we are dedicated to providing the necessary support for your success at Clearlink.
