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About the Role

This role is for an experienced Group Account Director at Zenith, the ROI Agency, within Publicis Media Canada. As the primary client lead, you will be responsible for building and nurturing strong client relationships while managing media strategy development and execution to meet client goals. You'll oversee cross-channel campaign planning, drive thought leadership and lead a high-performing team. Additionally, you'll manage financial health, including budgeting and forecasting, and identify growth opportunities for client accounts. This role also requires a strategic focus on campaign performance, innovation, and leveraging data insights to maximize ROI. The position offers strong leadership opportunities, professional development, and a supportive work environment with competitive benefits.

Responsibilities

Serve as the primary client lead, fostering strong relationships with key stakeholders
Act as a strategic partner, understanding client business challenges and proactively providing solutions
Lead the development and execution of media strategies to meet client objectives
Manage client expectations, ensuring satisfaction and long-term retention
Develop innovative and data-driven media strategies that align with client goals
Oversee campaign planning, ensuring alignment with audience insights, market trends, and business objectives
Drive thought leadership by identifying new opportunities and industry trends
Partner with internal teams to craft integrated, multi-channel media plans
Lead, mentor, and develop a high-performing team of account managers and planners
Foster a culture of collaboration, accountability, and continuous learning
Provide clear direction, ensuring alignment on client goals and agency priorities
Oversee resource allocation and workflow to optimize team performance
Own the financial health of client accounts, including budgeting, forecasting, and profitability
Identify opportunities for account growth and drive new business initiatives
Collaborate with leadership on agency revenue and business development strategies
Negotiate contracts, scopes of work, and media investments with vendors and partners
Ensure flawless execution of campaigns across digital, traditional, and emerging media platforms
Oversee performance tracking, measurement, and optimization to maximize ROI
Drive innovation by testing new media technologies and platforms
Partner with analytics teams to translate data into actionable insights

Requirements

10+ years of experience as an Account Director with a focus on client management and team leadership
Minimum 3 years as Associate Director/Director experience
Direct client-servicing experience
Demonstrated supervisory, delegation and strong mentorship skills
Challenges traditional boundaries and demonstrates consistent creative approaches to business problems
Proven experience managing multiple senior client stakeholders and multi-disciplinary teams
Demonstrated mentorship skills, with a passion for team growth and development

Skills

Exceptional storytelling skills
High emotional intelligence (EQ)
Resilience to navigate complex, high-pressure environments
Working knowledge of Syndicated tools (DDS, Prisma, DCM, DBM & Vividata etc)
Proficient with Microsoft Office Suite of products
Strong storytelling and communication skills
Ability to manage high-level client relationships
Working knowledge of syndicated tools (DDS, Prisma, DCM, DBM, Vividata, etc.)

Location

Canada

Work Type

Full-time

Experience Level

Senior
10+ years of experience
Minimum 3 years as Associate Director/Director experience

Education Level

University or College degree/diploma in Media, Marketing, Business, Project Management or related field

Salary/Compensations

$120k - 140k per year

Benefits

3 weeks minimum vacation to start
Additional long weekend Publicis days
Holidays closures
Your birthday off
Free Headspace memberships
Wellness and technology credits
Market leading savings plan
Competitive benefits

About the Company

Zenith is the ROI Agency.
Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content.
We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Zenith is part of Publicis Media, the media arm of Publicis Groupe.
Publicis Media has been transforming the way we do our business.
From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow.
Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth.
We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.
We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Equal Opportunity

We’re committed to building a diverse and inclusive workplace.
Accommodations are available throughout the hiring process upon request.
Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties.
Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.