About the Role
The Senior Director, Business Intelligence & Analytics will set the strategy, roadmap, and operating model for data & analytics across the New York Islanders & UBS Arena. This position will be responsible for designing, implementing, and maintaining best-in-class solutions to understand and activate business data, serving as a strategic advisor for leaders and supporting data-driven fan engagement efforts.
Responsibilities
- Lead analytics across the business, focusing on ticketing, including pricing, inventory optimization, yield management, and revenue projections.
- Partner with senior leadership across sales, marketing, and ticket operations to align pricing and go-to-market strategies.
- Provide decision support through ad-hoc and scenario analysis, identifying opportunities to improve analytic capabilities.
- Develop advanced audience and targeting strategies for personalization, lifecycle marketing, paid media optimization, and conversion initiatives.
- Apply advanced data modeling, predictive analytics, and statistical techniques to uncover trends and translate insights into business outcomes.
- Design, build, and maintain enterprise dashboards and analytical reports tracking KPIs and evaluating ROI.
- Partner on audience research, segmentation, and persona development to strengthen targeting and sponsorship storytelling.
- Build predictive models to forecast revenue and consumer behavior.
- Own and execute the organization's data strategy, ensuring data-driven insights are actionable and embedded into decision-making.
- Champion data quality, acquisition, and governance.
- Collaborate with data partners and engineers to manage the business data warehouse and ETL infrastructure.
- Partner with Finance and Technology leadership on capital planning for data infrastructure and analytics platforms.
- Design and scale the BI team's organizational structure, including hiring and capability development.
- Lead, develop, and mentor team members with clear goals and professional development plans.
- Collaborate cross-functionally to identify analytical needs and maximize business impact.
- Serve as a trusted advisor to senior leadership, translating complex data findings into actionable recommendations.
- Establish and lead recurring business reviews with senior leadership on KPI performance, ROI, and emerging risks or opportunities.
- Oversee business intelligence strategy, budget, and planning.
- Partner with organizational AI leadership to identify and pilot AI/ML opportunities for fan intelligence and business analytics.
Requirements
- 8-12 years professional experience in business analytics or a related field.
- 4+ years of managerial experience and developing talent.
- Advanced knowledge of SQL and relational databases.
- Advanced knowledge of data visualization tools such as Tableau.
- Advanced knowledge of Snowflake, Salesforce (Sales & Marketing Cloud), or similar platforms.
- Advanced knowledge of Python.
- Experience with experimentation frameworks (e.g., A/B testing) and attribution or marketing measurement methodologies.
- Familiarity with data modeling and ETL processes.
- Willingness to be hands-on with ad-hoc requests and day-to-day reporting.
- Ability to think critically and find solutions to complex problems.
- Excellent ability to translate complex analytical concepts into business terms.
- Demonstrated ability to manage and deliver on multiple competing priorities simultaneously.
Skills
- Flexibility
- Motivation
- Autonomy
- Collaboration
- Creativity
- Accountability
- Conflict Resolution
- SQL
- Tableau
- Snowflake
- Salesforce
- Python
- A/B testing
- Data modeling
- ETL processes
Location
- Floral Park, NY
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
- 8-12 years professional experience
- 4+ years managerial experience
Education Level
- Degree in quantitative or business field (Mathematics, Statistics, Computer Science, or Economics)
- Advanced degree preferred
Salary/Compensations
- $155,000.00-$185,000.00 annually
Benefits
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Professional development opportunities
About the Company
- The New York Islanders Hockey Club is an iconic franchise in professional sports with a passionate and loyal fan base.
- Built on a Dynasty in the 1980’s with four straight Stanley Cup Championships and 19 consecutive playoff series wins.
- In 2021, the New York Islanders moved to UBS Arena, a state-of-the-art venue.
- UBS Arena is part of a larger redevelopment project at Belmont Park, aiming to transform the area into a vibrant entertainment destination.
Equal Opportunity
- The New York Islanders are an equal opportunity employer and value diversity at our organization.
- We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
