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About the Role

Replika is seeking a creative individual to design and animate video ads and UGC creatives for paid campaigns. This role is crucial for driving growth, as the ads are often the first impression users have of Replika. You will work on a small growth team, taking concepts from idea to finished ad, and iterating based on performance data. The goal is to create compelling ads that capture attention, encourage users to try Replika, and maintain brand consistency.

Responsibilities

Concept and animate video ads and UGC creatives for paid social campaigns across platforms like Meta, TikTok, and YouTube.
Develop original concepts and hooks, pitching and producing them into testable ads.
Experiment with various creative styles, from polished motion graphics to native-feeling UGC.
Consistently produce new creative assets and variations at a high quality to meet the demands of paid social.
Collaborate with producers and user acquisition managers, and analyze market trends to optimize creative briefs.
Maintain a consistent and appealing brand presence across social media platforms.
Manage the end-to-end motion design process for paid creative, setting standards and continuously improving.

Requirements

A strong motion design portfolio, with a preference for a portfolio showcasing ad creatives that performed well in paid campaigns.
Proficiency in After Effects, Figma, and other Adobe Creative Suite tools, as well as other visual editing software.
A keen eye for composition, color, and easing to create polished and engaging motion graphics.
Understanding of ad structure, including hook, emotion, and CTA, with a focus on attention-grabbing pacing in the initial seconds.
Ability to create attention-grabbing ads that align with the Replika brand.
Experience actively using AI models (image, video, sound) and integrating them into creative workflows.
Genuine interest in the product and its users.
Ability to work independently, ship work efficiently, learn from results, and iterate quickly.
Excellent English communication skills (C1 or higher preferred).

Skills

Motion Design
Animation
Video Editing
UGC Creative Production
After Effects
Figma
Adobe Creative Suite
AI Model Integration
Brand Consistency
Communication

Location

Remote

Work Type

Fully remote
Full-time

Experience Level

Mid-level

Benefits

Competitive compensation
Flexible job schedule
Generous vacation policy
Access to the latest AI creative, video, and coding tools
No corporate bs
Direct impact on company growth
Freedom to test bold ideas
Fully remote work environment

About the Company

Replika is a company that built the world's first AI companion ten years ago, predating current AI trends.
Their AI companion, Replika, has helped millions of people reconnect with the world and pursue their interests.
The company is undergoing a rebirth with a new vision to create an AI with heart, designed to enhance life experiences.
Replika's AI aims to provide gentle encouragement, spark exploration, and engage in meaningful conversations.
The company's impact has been recognized in TED Talks, Stanford and Harvard studies, and the Lex Fridman podcast, with over 40 million users connecting with Replika in a deeply human way.