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About the Role

Lead and manage growth marketing initiatives from ideation to implementation for Equitable Bank’s reverse mortgage business. Collaborate with stakeholders to drive lead generation and customer acquisition through nurture capabilities. Develop referral sources and partnership opportunities.

Responsibilities

• Define the overall growth marketing strategy with an emphasis on paid and non-paid channels, partnerships and referral strategies.
• Identify opportunities to improve key conversion funnel metrics through various strategies and implement tactics with a test & learn mentality.
• Lead website design and development resources to launch improvements to websites, landing pages, and calculators, driving improved conversion.
• Strategize, design and establish lead nurture campaigns, leveraging both online and offline tactics.
• Identify areas of opportunity and implement improvements to enhance website effectiveness through ongoing testing and experimentation.
• Establish new referral sources and partners, identifying opportunities, building relationships, and implementing mechanisms to capture referrals.
• Work in constant communication with key stakeholders across product, marketing, and sales.
• Monitor target metrics related to acquisition and conversion, consistently reporting on project performance.
• Partner with performance marketing team & analytics in the creation and maintenance of dashboards and tracking tools.
• Identify industry trends and innovation opportunities to continuously improve customer acquisition and experience.

Requirements

• 5-7 years in a similar role.
• Post-secondary education in Marketing, Communications, or related experience.
• Substantial project management experience to launch digital marketing programs involving multiple teams, stakeholders, and multiple service providers/vendors.
• Appropriate technical knowledge to understand various platforms such as CRM and Lead Management Automation; web reporting and measurement, analytics.
• Ability to translate digital analytics into business insights and data-informed recommendations.
• Ability to think critically and challenge status quo while delivering solutions that fit within an organization’s culture.
• Ability to translate data into business insights through campaigns and A/B testing.
• Expertise developing content strategies and working with creative teams.
• Experience working in a fast-paced environment using agile methodologies.
• Excellent time management skills - ability to effectively manage, prioritize and execute multiple projects simultaneously.
• Self-starter – capable of managing projects independently and building relationships with internal/external stakeholders.
• Strong verbal, written and communication skills.
• Track record of delivering key business results.
• Financial Services marketing experience would be an asset.
• Must successfully complete a criminal background check and credit check.

Skills

• Growth marketing
• Lead generation
• Customer acquisition
• CRM
• Lead Management Automation
• Web reporting
• Analytics
• Digital analytics
• Content strategy
• Agile methodologies
• Project management

Location

• Canada

Work Type

• Full-time

Experience Level

• Senior

Education Level

• Post-secondary education in Marketing, Communications, or related experience

Benefits

• Competitive discretionary bonus
• Market leading RRSP match program
• Medical, dental, vision, life, and disability benefits
• Employee Share Purchase Plan
• Maternity/Parental top-up
• Generous vacation policy and personal days
• Virtual events
• Professional development and comprehensive Career Development program

About the Company

• At EQB, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions.
• We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.
• EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™.
• EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.

Equal Opportunity

• EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported.
• We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives.
• We’re equally committed to supporting your growth, both professionally and personally.
• We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.
• As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team.