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About the Role

We are seeking an Outside Technical Sales Representative responsible for driving sales of underground inspection equipment across an established and high-potential territory. This individual will serve as a knowledgeable product ambassador and trusted solutions provider, working closely with contractors, municipalities, utilities, and inspection professionals to understand their needs and recommend the right technologies.

Responsibilities

Daily travel required throughout assigned Territory to meet with customers, sell product, provide demonstrations
Drive sales growth within the assigned territory by achieving and exceeding annual revenue targets
Develop, manage, and expand relationships with existing customers through regular account visits and technical support
Identify, prospect, and secure new business opportunities across the territory
Provide technical product expertise, consultations, and recommendations to support customer applications and requirements
Conduct product demonstrations, presentations, and hands-on training for customers and end users
Collaborate closely with Territory Sales Managers, Inside Sales, Service, and Parts teams to deliver exceptional customer support and solutions
Serve as the primary technical resource for customers, providing product updates, troubleshooting guidance, and application support
Represent the company at industry events, trade shows, and training programs to promote products and maintain industry knowledge
Prepare accurate sales forecasts, territory plans, and performance reports to support business objectives
Maintain detailed customer interactions, sales opportunities, and account activity within the CRM system in accordance with company processes

Requirements

Strong technical aptitude with the ability to quickly learn, understand, and communicate complex products and solutions to customers
Proven success in technical sales, field service, product support, or a customer-facing technical role, with a strong understanding of the full sales cycle
Excellent relationship-building, communication, and customer service skills, with the ability to develop long-term partnerships and identify new business opportunities
Self-motivated, results-oriented professional who can work independently, manage a territory effectively, and achieve sales objectives
Proficiency with CRM systems, Microsoft Office, and technology-based solutions
Hold or be willing to obtain valid passport to allow for travel within North America as required
Must have valid driver's license with a clean driving record
Must be able to pass a pre-employment background check

Skills

Inspection camera software
PACP
LACP
MACP

Location

Ontario, Canada

Work Type

Permanent
Full-time
Frequent travel within assigned territory

Experience Level

New Opportunity

Salary/Compensations

$75,000.00 + Quarterly Bonus Opportunity = total target annual compensation >$100,000.00

Benefits

Group Benefits that are 100% paid for by the Company – inclusive of Health, Dental, Life, Disability and Travel coverage
Paid Personal Days in addition to Vacation
Employer Matching Retirement Savings Plan

About the Company

Joe Johnson Equipment (JJE) is a leading distributor of public works equipment across Canada and the U.S. We support municipalities and contractors with equipment such as vacuum trucks, refuse and recycling vehicles, street sweepers, and sewer inspection systems.
We are a proud subsidiary of Federal Signal Corporation.
Our Core Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation, and Ambition

Equal Opportunity

We are committed to fostering an inclusive, equitable, and accessible workplace and welcome applications from all qualified individuals.
Joe Johnson Equipment is committed to providing accommodations throughout the recruitment, selection, and employment process in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and applicable human rights legislation. Accommodations are available upon request at any stage of the hiring process.