About the Role
Buena is building the technology that real estate runs on, aiming to make every part of real estate transparent and seamless. We are seeking a Growth Marketing Lead to design and scale the growth engine for our property managers, developing a repeatable playbook within the first 180 days.
Responsibilities
- Design the growth engine behind our property managers.
- Develop a repeatable playbook for growth within the first 180 days.
- Grow hyperlocal Property Managers from scratch using online and offline channels.
- Partner with PortCo MDs on conversion to turn leads into signed property management contracts.
- Report directly to the VP Property Management and the Leadership Team.
- Collaborate closely with the Property Management function team.
Requirements
- Speak fluent German (C2).
- Based in Berlin or willing to relocate.
- Deep performance marketing expertise with experience managing budgets, running campaigns, and elaborating on outcomes.
- Commercial thinking with the ability to make independent business decisions and manage significant monthly ad spends.
- Ability to thrive in ambiguity, set up and run experiments, and spend time with local MDs.
Skills
- Performance marketing
- Growth marketing
- Experimentation
- Lead generation
- Conversion optimization
Location
- Berlin
Work Type
- In-office
Experience Level
- Mid-level
Education Level
- Not specified
Salary/Compensations
- Top of market compensation
Benefits
- Up to €500 close-to-office bonus.
- €110/month lunch budget.
- €50 fitness subsidy.
- €1,200 yearly education budget.
- Free books.
About the Company
- Buena is building the technology that real estate runs on.
- We make every part of real estate transparent and seamless: From finding and financing to buying and managing properties.
- In less than 3 years and with fewer than 25 people at our HQ in Berlin, we've become Germany's second-largest property manager.
- We're high-growth with a small, tight-knit team.
- We're meritocratic: Your impact gets rewarded, quickly.
- We're personal: We work from our office in Prenzlauer Berg and place high value on knowing each other well.
