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About the Role

This is a foundational role with high visibility and high impact. You will define how enablement works here and directly improve how our GTM organization executes. You’ll thrive on diving deep into architecture, runtime behavior, Kubernetes environments, identity flows, APIs, and kernel-level telemetry, then translating that depth into content that earns trust. You’ll help define how the GTM team understands runtime-powered cloud security, not with fluff or fear tactics, but with precision, clarity, and technical credibility. You’ll think like a security engineer and write like a product marketer, creating technical content, product narratives, launch assets, and enablement materials that explain not just what Upwind does, but how it works and why it’s architecturally different.

Responsibilities

Own the technical narrative for Go To Market Enablement.
Partner with Product to define use cases, and build supporting assets and training material for new features and releases.
Create and execute high-impact technical content, including deep-dive technical blogs, solution guides, architecture explainers, and product landing pages.
Partner closely with Content Marketing to translate complex messaging into creative content formats and experiences across written, social, video, etc.
Translate complex architecture into clear value by turning runtime telemetry, eBPF instrumentation, Kubernetes metadata, identity context, and API flow mapping into differentiated, defensible positioning.
Collaborate with Demand Gen to provide strong technical angles for campaigns, content offers, and field programs that educate buyers.
Develop competitive and market POVs by analyzing the CNAPP and cloud security landscape to create technically grounded differentiation and comparison assets.
Ensure product storytelling is precise, modern, and human, authoritative when discussing architecture, and approachable when discussing customer value.

Requirements

4+ years of experience in product marketing, technical marketing, solutions engineering, product management, or a related role at an enterprise SaaS company, ideally in cloud security or cloud infrastructure.
Deep curiosity about how things work, with comfort reading architecture docs, asking engineers hard questions, and understanding runtime systems at a technical level.
Understanding of the full sales processes, from pitching, to Demo to POC to production.
Strong technical writing skills, with the ability to turn complex infrastructure concepts into structured, compelling narratives.
Experience marketing to technical audiences, including security engineers, DevOps teams, platform engineers, or CISOs.
Hands-on execution mindset, with the ability to define positioning and create content like blog posts, page outlines, and sales assets.
Familiarity with cloud-native environments such as Kubernetes, containers, APIs, IAM, vulnerability management, runtime security, CNAPP, CSPM, CWPP, or related domains.
Comfort working cross-functionally to translate between Engineering, Sales, and Marketing.
Fluency in modern marketing tools, including CMS platforms, marketing automation tools like HubSpot, web tools like Webflow, and analytics platforms.
Experience with demo tools, Storylane, or technical visualization tools is a bonus.
Data-informed and impact-driven, with a focus on adoption, engagement, and pipeline influence.
Comfortable with ambiguity and speed in a fast-moving startup environment.
Motivated by building and impact, with a desire to define how runtime-powered cloud security is understood in the market.

Skills

Cloud Security
Product Marketing
Technical Marketing
Solutions Engineering
Product Management
Enterprise SaaS
Cloud Infrastructure
Technical Writing
Content Creation
Go To Market Enablement
Kubernetes
API Security
eBPF
Runtime Security
CNAPP
CSPM
CWPP
CMS Platforms
HubSpot
Webflow
Analytics Platforms
Demo Tools
Storylane
Technical Visualization

Experience Level

4+ years

About the Company

Upwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management.
Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters.
With industry-leading efficiency and eBPF-powered sensors, Upwind delivers comprehensive capabilities, including agentless cloud posture discovery, real-time threat protection, and integrated API security.
From misconfigurations to malware defense, Upwind ensures end-to-end, cost-effective cloud infrastructure protection.
At Upwind, you’ll have the opportunity to think creatively, explore new ideas, and use your skills to make a meaningful impact on our growth.