About the Role
Fivetran is seeking a Senior Technical Product Marketing Manager to lead strategic initiatives across the Fivetran platform and product portfolio. This role supports key product areas and scales technical product marketing, ensuring marketing efforts align with the technical depth and value customers expect. The position involves staying current on the data and analytics landscape, modern data infrastructure, and emerging trends like AI, driving product growth through go-to-market launches, technical content, and deep product knowledge.
Responsibilities
- Create high-impact technical collateral, including architecture diagrams, demos, white papers, blogs, pitch decks, and technical guides.
- Develop thought leadership that translates complex technical concepts into clear, value-based messaging for technical audiences.
- Review and edit materials across the product portfolio for technical accuracy, consistency, and strategic alignment.
- Conduct research on market trends, customer needs, and competitive dynamics to inform product positioning and messaging.
- Partner closely with Product Management to understand features, technical capabilities, and customer use cases.
- Develop how-to guides, demo videos, case studies, and technical whitepapers to support adoption and expansion.
- Act as a technical marketing partner to GTM Product Marketers, Demand Generation, Regional Marketing, Sales, and Enablement for launches, campaigns, and events.
- Collaborate with Partner Marketing on joint initiatives like webinars and workshops to showcase integrations and partnerships.
- Operationalize technical product marketing best practices across teams.
- Stay up-to-date with trends in data integration, cloud data platforms, AI, deployment models, and governance.
- Serve as a technical SME on the Fivetran platform, articulating its role in customers’ data stacks and workflows.
- Provide best practices, reference architectures, and technical validation to support sales cycles and customer conversations.
- Represent Fivetran as a platform expert through events, presentations, webinars, and hands-on labs.
- Support analyst relations and strategic conversations with detailed technical insights and product validation.
- Help position Fivetran as a foundational component of modern, scalable data infrastructure.
Requirements
- 4-8 years of experience in product marketing, data engineering, product management, sales engineering, and/or data and analytics consulting.
- Data industry experience and expertise, including hands-on work or deep knowledge of data engineering with a focus on data integration, data lakes, open table formats, data warehouses, data catalogs, and related technologies (SQL, dbt, python, Spark).
- Technical aptitude and a desire to learn more about modern data infrastructure and tools, particularly data lakes and their role in analytics and storage.
- Keen interest in data integration and cloud destinations, with a willingness to work on new product areas.
- Proven experience partnering and coaching across Product, Sales, Marketing, and Enablement teams.
- Exceptional verbal and written communication skills, capable of adapting messaging for different technical personas and mediums.
- Strong project management skills to juggle multiple initiatives, maintain proactive communication, and meet deadlines.
- Ability to gain a deep understanding of the needs and challenges of data engineers, data scientists, data architects, and technical stakeholders.
Skills
- Data integration
- Data lakes
- Open table formats (Delta Lake, Apache Iceberg)
- Data warehouses
- Data catalogs
- SQL
- dbt
- Python
- Spark
- Modern data infrastructure
- Cloud destinations
- Product marketing
- Data engineering
- Product management
- Sales engineering
- Data and analytics consulting
- Technical content creation
- Go-to-market (GTM) strategy
- Messaging and positioning
- Market research
- Competitive analysis
- Cross-functional collaboration
- Project management
- Communication (written and verbal)
Location
- Austin, TX
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
Benefits
- 100% employer-paid medical insurance
- Generous paid time-off policy (PTO)
- Paid sick time
- Inclusive parental leave policy
- Holidays
- Volunteer days off
- RSU stock grants
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team-building activities
- Monthly cell phone stipend
- Access to an innovative mental health support platform
About the Company
- Fivetran's mission is to make access to data as simple and reliable as electricity.
- Fivetran and dbt Labs are merging to help organizations unlock the full value of their data, delivering the data infrastructure layer for moving, transforming, and trusting data.
- Fivetran automates data movement across systems, clouds, engines, and tools.
- dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights.
- Together, Fivetran and dbt Labs support thousands of organizations in building a trusted foundation for analytics, AI, and business decisions.
- The combined company aims to create scale, talent, and technology to help organizations put their data to work with greater speed, confidence, and impact.
- Fivetran is valued at over $5.6 billion and operates with core values of Get Stuck In, Do the Right Thing, and One Team, One Dream.
- Fivetran values diversity, equity, inclusion & belonging, aiming to build a world-class company by attracting, recruiting, developing, and retaining a diverse workforce.
Equal Opportunity
- We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process.
- If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please submit your request by filling out this form.
- We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience.
- Your request and any information provided will be kept confidential and will not impact your candidacy.
