Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As a Business Development Representative (BDR), you will engage inbound and outbound prospects, qualify opportunities through discovery, and connect prospects with Account Executives. You will collaborate with Marketing and Sales to build a strong pipeline of qualified opportunities and ensure a seamless customer experience.

Responsibilities

• Engage and qualify prospective customers as the first point of contact for inbound leads.
• Respond quickly and thoughtfully to understand prospect business, goals, and readiness to buy.
• Assess each opportunity through discovery conversations and connect qualified prospects with the appropriate Account Executive.
• Support outbound prospecting initiatives by engaging targeted accounts across email, LinkedIn, and phone.
• Build relationships with prospective customers, identify opportunities, and book qualified meetings for the Sales team.
• Maintain an organized and efficient pipeline by keeping Salesforce and other sales tools up to date.
• Accurately track prospect activity, conversations, and outcomes.
• Manage a high volume of leads while meeting service level expectations.
• Share insights on lead quality, messaging, and prospect feedback to refine qualification criteria, outreach strategies, and the customer journey.
• Contribute ideas to improve customer engagement and scale the Revenue Growth function.

Requirements

• Experience in a business development, inside sales, or customer-facing role.
• Experience engaging prospective customers, qualifying opportunities, and building relationships through phone, email, and other outreach channels.
• Confident in starting conversations, asking thoughtful questions, and listening to understand prospect needs.
• Ability to communicate clearly and professionally across email, LinkedIn, phone, and virtual conversations.
• Comfortable working with CRM and sales engagement tools.
• Ability to quickly learn new systems and technologies.
• Motivated to learn, open to feedback, and continuously improve.
• Enjoy collaborating with others, take ownership of work, and thrive in a coaching environment.
• 70% of what we are looking for.

Skills

• Salesforce
• Salesloft
• LinkedIn Sales Navigator
• CRM
• Sales engagement tools
• Business development
• Inside sales
• Customer-facing
• Outreach
• Communication
• Lead qualification
• Pipeline management

Location

• Downtown Toronto office
• Remote
• Hybrid

Work Type

• Full-time
• Hybrid

Experience Level

• Mid-level

Salary/Compensations

• $55,000 - $75,000 plus bonus

Benefits

• Flexible work environment
• Meal credit for in-office days
• Free massage with an RMT in-house every eight weeks
• Life insurance
• AD&D insurance
• Long-term disability insurance
• Prescription coverage
• Dental coverage
• Vision coverage
• Mental health coverage
• Professional health services coverage
• Workplace advisor access
• Vitality Wellness app access
• $300 annual healthcare spending account

About the Company

• Illumin is transforming the advertising landscape with an integrated platform for journey planning, execution, and reporting.
• The platform empowers marketers through real-time data and visual tools, combining media planning and buying for campaign control and personalized insights.
• The company is evolving into a product-led organization with over 100 skilled professionals and new leadership.
• Illumin is focused on harnessing data, advancing AI capabilities, and investing in its people to redefine journey advertising.
• The company culture values speed, delivery over perfection, and an entrepreneurial mindset.
• Illumin is undergoing a transformative shift, empowering employees to innovate and experiment.
• The company fosters a diverse team passionate about success, driving to do more, and creating connections.

Equal Opportunity

• Illumin is firmly committed to diversity within its community and welcomes applications from racialized persons/persons of colour, Indigenous People of North America and the world, persons with disabilities, 2SLGBTQIA+ persons, and those who may contribute to the further diversification of ideas.
• We are committed to providing equitable opportunities in employment and to providing a workplace which is free from discrimination and harassment.
• We are equally committed to providing an inclusive and accessible workplace.
• If you require accommodations at any stage of the interview process, please email us at hr@illumin.com.