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About the Role

As the primary lead for the client in Canada, you will serve as a strategic partner to senior stakeholders, commercial owner, and team leader. You will set the direction for an integrated account spanning brand, creative, media, insights, and activation, ensuring all work is delivered to the highest standard while managing the P&L and leading a cross-functional team.

Responsibilities

• Act as the primary strategic partner and senior point of contact for the client in Canada.
• Define and execute integrated account strategy across brand, creative, media, insights, and activation.
• Lead, mentor, and resource a cross-functional account team.
• Translate business objectives into clear agency briefs, creative direction, and measurable KPIs.
• Oversee campaign planning, production timelines, and integrated delivery.
• Manage escalations, mitigate risk, and maintain governance.
• Ensure compliance with Canadian alcohol marketing regulations and brand safety guidelines.
• Identify and develop new business opportunities and contribute to strategic pitches.
• Represent the agency in senior client meetings and industry events.
• Partner with finance, legal, and production for scoping, invoicing, and contract management.
• Own the client's Canada P&L, including budget planning, revenue forecasting, and margin protection.
• Present financial performance and budget progress to senior stakeholders.
• Drive commercial efficiencies and manage scope change processes.

Requirements

• Significant agency account management experience at a senior or director level.
• Track record of building and sustaining senior client relationships.
• Strong commercial acumen with P&L accountability and revenue forecasting experience.
• Experience leading integrated teams across creative, digital, media, PR, and activation.
• Deep understanding of the CPG, beverage, or alcohol category.
• Knowledge of Canadian regulatory requirements for alcohol marketing.
• Confident communication, presentation, and negotiation skills.
• Strong account and project management skills for complex, multi-workstream accounts.
• Experience managing scope, cost control, and contract compliance.
• Track record of identifying and realizing commercial growth opportunities.
• Experience with strategic integration of AI tools to enhance account workflows.
• Experience setting AI quality standards and governance for a team.
• Direct experience working with the client's portfolio.
• Familiarity with measurement frameworks, media planning tools, and marketing analytics.
• Experience leading new business development and multi-stakeholder pitches.

Skills

• Account management
• Strategic planning
• P&L management
• Financial forecasting
• Cross-functional team leadership
• Project management
• Client relationship management
• AI workflow integration
• Marketing analytics
• Contract negotiation

Location

• Toronto, Canada

Work Type

• Hybrid

Experience Level

• Senior

Salary/Compensations

• $119,000—$133,000 CAD

About the Company

• Established in 2004, OLIVER is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems.
• Part of The Brandtech Group, leveraging AI technology to revolutionize creative delivery.
• Partners with over 300 clients in 40+ countries.
• Committed to sustainability with science-based emissions reduction targets.

Equal Opportunity

• OLIVER is an equal opportunity employer committed to creating an inclusive working environment.
• All applicants are considered without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.