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About the Role

Your Golf Travel is seeking a commercially minded, creatively driven Head of Brand & Partnerships to shape the brand's next chapter. This high-impact role sits at the intersection of brand, partnerships, and commercial strategy, aiming to drive distinctiveness, emotional connection, and growth. Reporting to the CMO, you will lead the development and execution of the brand and partnership plan, shaping how the brand appears creatively, culturally, and commercially through standout campaigns and strategic partnerships.

Responsibilities

Oversee planning and delivery of integrated 12-month brand and sales driving plans across key commercial periods and strategic moments.
Lead major new brand campaign development, partnering with external agencies, production partners, and media owners.
Own brand messaging frameworks and creative strategy, ensuring plans deliver a distinctive, emotionally engaging, and commercially effective brand presence.
Develop and deliver Your Golf Travel’s partnership strategy across governing bodies, media, tourism boards, rights holders, and commercial partners.
Secure and activate paid and value-in-kind partnerships that drive brand reach, customer value/experience, and commercial return.
Create compelling partnership activation plans that support both brand and revenue objectives.
Drive during/post booking ancillary income through partnerships.
Measure partnership effectiveness, income secured, and long-term value creation.
Lead ATL/new media channel planning and buying (e.g., TV).
Own PR plans development/delivery, manage media relationships, press opportunities, and brand storytelling.
Identify proactive opportunities to increase brand visibility, authority, and cultural relevance.
Support executive profiling, thought leadership, and key business announcements.
Work closely with analytics and performance teams to evaluate incrementality and channel mix/effectiveness.
Identify priority ambassadors/influencers that align with the brand, and develop/deliver partnership plans.
Ensure alignment with content and product teams.
Continuously push boundaries of plans and evolve based on results.
Develop 3rd party affiliate plans/partners to drive brand, sessions, and short-term sales metrics.
Use insight, customer behaviour, and market trends to inform plans and decisions.
Champion a culture of creativity, experimentation, and continuous improvement within the wider marketing team.
Develop frameworks for evaluating campaign, media, and partnership performance.
Encourage structured testing and learning across creative, channels, audiences, and propositions.
Act as a member of the Marketing senior team, developing overarching strategy and annual plans.
Inspire, manage, and coach a sub-team of 4, including Senior Marketing Manager, Senior Marketing Executive, Marketing Account Manager, and Business Development Executive.

Requirements

Significant experience in delivering results in brand and integrated marketing roles.
Significant experience in securing, negotiating, and activating strategic commercial and marketing partnerships.
Significant experience in ATL media planning/buying, PR, and creative production.
Significant experience working with influencers/ambassadors.
Developed significant creative work that is distinctive, emotionally resonant, and commercially effective.
Excellent creative judgement and storytelling capability.
Strong stakeholder management and cross-functional leadership capability.
Experience managing multiple direct reports.
Energetic and action-oriented with a strong sense of ownership.
Brings fresh thinking and new ideas to the table.
Curious, proactive, and always looking for better ways to do things.
A natural networker, negotiator, and collaborator who builds strong relationships across teams and partners.
Organised, calm, and adaptable in a fast-paced environment.
Passionate about creating work that customers genuinely connect with.
A strong communicator who can inspire confidence and alignment.
Positive, resilient, and motivated by continuous learning and improvement.

Skills

Brand strategy
Partnership strategy
Commercial strategy
Campaign development
Creative strategy
Media planning
Media buying
PR
Influencer marketing
Ambassador programs
Affiliate marketing
Content strategy
Product marketing
Analytics
Performance evaluation
Stakeholder management
Cross-functional leadership
Team management
Negotiation
Collaboration
Communication

Location

London
Brighton
St Andrews
Killarney

Work Type

Full-time

Experience Level

Senior
Management

Benefits

25 days holiday, increasing by 1 day per year of service (up to 28 days)
Option to buy back up to 5 extra days each year
Familiarisation trips to top golf and holiday destinations
Exclusive discounts on golf holidays, flights, and hotels
Annual company away trips for top performers
Structured training
Personalised development plans
Exclusive discounts on top golf and sports brands
Subsidised health club memberships
Fully funded Employee Assistance Programme (EAP)
Cycle to Work scheme
Electric Car scheme with Octopus EV
Honest feedback
Regular coaching sessions

About the Company

Your Golf Travel is the world's largest golf travel specialist, providing golf breaks and holidays across over 3,000 locations in 22 countries.
Founded in 2004, the company has expanded rapidly, now employing over 180 professionals across offices in London, Brighton, St Andrews, and Killarney.
The company has established strong relationships with suppliers and customers, created a wide array of travel products and experiences, and won numerous awards.
The company operates under the values of 'Always Going The Extra Yard': Customer First, Own it Together, Think Smart, Act Bold, and The Expert Edge.
Golf is one aspect of their offerings; a passion for travel and eagerness to learn are key requirements, not necessarily being a golfer.

Equal Opportunity

Your Golf Travel are an equal opportunities employer, treating people fairly.
They welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment, or marital/family status.