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About the Role
This role focuses on the upstream half of the paid social workflow, translating brand strategy, performance data, and channel diversity needs into a steady pipeline of concepts for TikTok and emerging platforms. The goal is to ensure the media team has testable, on-brand, platform-native ideas and that successful concepts are continuously iterated upon.
Responsibilities
- Develop concepts for TikTok-first video, UGC, Spark Ads, and creator partnerships based on brand strategy and performance data.
- Create distinct monthly concepts for local markets, balancing new ideation with iterations.
- Own the creative brief from concept to source, selecting appropriate production partners.
- Collaborate with creative operations to ensure timely execution and meet volume targets.
- Work closely with editors and producers, providing feedback and owning final asset execution.
- Analyze ad-level data to identify successful creative elements and inform future briefs.
- Drive the adoption of video-first, UGC-style, and Spark Ads with creator-led content.
- Develop platform-fit creative strategies for Pinterest and Snap pilots.
- Scout future channels and platforms, developing creative approaches for pilot programs.
- Maintain brand coherence across multiple markets while ensuring rapid creative velocity.
Requirements
- 5+ years in paid social creative strategy at a high-spend D2C, subscription, or performance-led brand.
- Direct experience briefing and reviewing UGC, creator content, and short-form video is non-negotiable.
- Deep hands-on TikTok creative fluency, including Spark Ads, TikTok Creative Exchange, and understanding of creative fatigue windows.
- Strong creative instinct paired with comfort in reading performance data.
- Track record of working hands-on with editors, producers, and creators.
- Sharp understanding of how TikTok's algorithm rewards native creative and creative diversity.
- Comfortable steering peers across Brand, Influencer, and external partners without direct authority.
Skills
- TikTok creative strategy
- Concept development
- Creative briefing
- UGC
- Spark Ads
- Creator partnerships
- Short-form video
- Performance data analysis
- Creative pipeline orchestration
- Creative operations
- Editing
- Production
- Format diversification
- Pinterest creative formats
- Snap creative formats
- Creative analytics
- Brand strategy
Location
- New York
Work Type
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $105,105—$121,550 USD
Benefits
- Competitive Salary & 401k company match that vests immediately upon participation
- Generous parental leave of 16 weeks & PTO policy
- $0 monthly premium and other flexible health plans
- 85% discount on your subscription to HelloFresh
- Employee Resource Groups
About the Company
- HelloFresh is rebuilding its paid social engine around the reality that creative is the single largest performance lever on TikTok.
- The company operates in a fast-paced, mission-driven environment.