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About the Role

AppDirect is seeking a multimedia creative who leverages AI as a production superpower to bring creative visions to life across video, motion, static, and animation. This role is for someone fluent in current AI creative tools, staying ahead of emerging technologies, and producing brand-aligned output. You will be the production force behind new demand generation and brand campaigns, owning the end-to-end creation of AI-assisted marketing assets.

Responsibilities

• Produce high-quality AI-assisted creative assets across the full channel mix: Google Ads, Meta Ads, display, carousels, static banners, GIFs, and motion graphics.
• Create demo videos, explainer content, and TV/streaming commercials using AI video generation tools combined with traditional editing.
• Execute across multiple formats and aspect ratios simultaneously, maintaining visual consistency and brand fidelity.
• Iterate quickly based on creative direction, testing feedback, and campaign performance data.
• Drive video and animation production using AI generation tools alongside traditional editing.
• Create motion graphics, animated ads, and short-form video content for performance marketing and brand storytelling.
• Produce demo and product videos that bring the capabilities of devs.ai and AppDirect to life.
• Build and maintain prompt systems and generation frameworks that consistently produce on-brand results.
• Develop reusable creative templates and asset libraries.
• Stay ahead of the AI tool landscape, evaluating and adopting new platforms as they emerge.
• Work closely with designers, writers, and demand generation partners as an integrated member of the brand team.
• Bring a collaborative, ego-free approach to shared projects.

Requirements

• A portfolio demonstrating AI-assisted creative production for commercial or marketing use.
• Hands-on experience with AI video and image generation tools.
• Strong video editing and motion design skills.
• Fluency in prompt engineering for consistent, controllable, brand-right results.
• Ability to produce across multiple formats and channels simultaneously without losing visual coherence.
• Genuine aesthetic judgment and brand sensibility.
• Awareness of the legal and rights considerations around AI-generated content in paid advertising contexts.
• Comfort working in fast-moving, sprint-style production environments.
• Experience with LoRA training or model fine-tuning for brand consistency is a plus.
• Background in traditional motion design, animation, or video production is a plus.
• Experience producing creative for B2B or developer-focused products is a plus.

Skills

• AI video and image generation tools (Runway, Kling, Midjourney, Firefly, Flux, Ideogram, or current equivalents)
• Video editing
• Motion design
• After Effects
• Premiere Pro
• CapCut
• Prompt engineering
• LoRA training
• Model fine-tuning

Location

• Remote

Work Type

• Full-time

Experience Level

• Mid-level

About the Company

• AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service.
• AppDirect powers millions of subscriptions worldwide for organizations.
• AppDirect has a values-driven culture that enables employees to Be Seen, Be Yourself, and Do Your Best Work.
• AppDirect believes that innovation thrives in an environment that houses diversity of excellence, experience and thought.
• AppDirect fosters an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity.
• AppDirect takes privacy very seriously and provides a Candidate Privacy Policy and general privacy notice.

Equal Opportunity

• AppDirect strongly encourages applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.
• AI tools may assist the recruitment team with administrative automations under human oversight; AI tools do not make hiring decisions or solely automated decisions about candidacy.