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About the Role

We are seeking an individual to transform creative output into a scalable growth engine, encompassing both strategic direction and operational execution. This role will own creative strategy across paid marketing channels, translating performance data into clear direction for measurable impact. You will define creative approaches across platforms and formats, managing the creative supply chain and production partners to meet testing and scaling targets.

Responsibilities

Own creative strategy across paid channels, with clear accountability for performance (CPA, ROAS, conversion rate)
Define and lead a focused creative testing roadmap, tailored to the distinct demands of each platform (Meta, YouTube, TikTok)
Translate performance data into creative direction, strategic angles and testing hypotheses
Set the standard for what "good" looks like across all partner output
Stay close to platforms, trends and competitors, turning insights into actionable creative opportunities
Set overall creative direction and standards for production partners
Use forecasting and performance data to understand creative volume needs and translate that into clear direction for production partners
Track delivery schedules and hold partners accountable to quality, volume and deadlines
Build and refine workflows and feedback loops for multiple partners to produce at scale without quality drift
Partner closely with media buyers to scale winning concepts and iterate quickly on underperformance
Report on creative pipeline health (throughput, hit rate, delivery timeliness) alongside performance metrics to the Head of Performance Marketing

Requirements

5+ years of experience in performance, growth, creative strategy, or a similar role in a high-growth or ecommerce environment
Understand how creative drives business outcomes, with a strong grasp of unit economics, CAC and profitability
Have built or significantly improved creative systems that increased output, speed and performance
Have a track record of developing creative that has scaled spend and driven meaningful revenue growth
Highly analytical and able to turn performance data into clear, actionable creative direction
Strong creative judgment and know what makes content convert across paid social platforms
Hands-on experience creating or directing ads, and understand hooks, pacing and conversion psychology
Live on social platforms and have an intuitive feel for what works and why
Comfortable leading others, setting standards and giving direct feedback
Think in systems, not just ideas
Care about performance more than opinions
As comfortable chasing a delivery schedule as pitching a creative angle
Move fast, iterate quickly and raise the bar consistently
Want to build something from the ground up and see it scale

Skills

Creative strategy
Performance marketing
Paid marketing channels
Data analysis
Creative production management
Forecasting
Cross-functional collaboration
Social media trends
Unit economics
CAC
Profitability
Creative systems development
Ad creation/direction
Social platform intuition

Location

Hybrid

Work Type

Hybrid
Full-time

Experience Level

5+ years

Benefits

Core working hours flexibility
Work from anywhere for 2 weeks a year
25 days holiday
Bank holidays off
Birthday off
Enhanced Family Leave
Free Soul product pantry access
Monthly Free Soul essentials delivered home
30% friends and family discount
Pension plan
Access to Vitality health insurance
Team socials
Lunch & learns
Internal events

About the Company

Free Soul is a wellbeing brand focused on individual experiences for women.
We create expertly formulated products with clinically tested ingredients.
We are a mission-led team that genuinely cares about the impact we make.
We lead with ownership, respect, kindness, and a growth mindset.
We differentiate ourselves by liberating, not restricting, and celebrating every aspect of women.
Our brand reflects the real, raw journey of women and empowers them to be themselves.