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About the Role

HelloFresh Group is seeking a mid-level copywriter for their in-house creative studio in Berlin. This role focuses on creating impactful digital media assets, from headlines to CTAs, to drive customer acquisition and reframe brands for future growth. The copywriter will primarily work on mid- and lower-funnel assets across various channels, with some brand work. The position is within the Global Creative team, reporting to the Associate Director of International Content Strategy.

Responsibilities

Respond to briefs and write impactful, creative copy across multiple touchpoints, in line with brand strategies and business goals.
Propose striking, edgy copy directions that grab attention and spark brand consideration, especially on social media.
Bring brand tones of voice to life across every asset.
Align with stakeholders on key messages, benefits, and proof points.
Partner with designers to build marketing assets for online and offline channels.
Rigorously proofread copy.
Manage content via Google Suite, Jira, and other platforms.
Work on-site in the Creative Studio in Moabit a minimum of three days per week (Monday-Wednesday).

Requirements

A full-time copywriter based in Berlin.
Minimum three years of copywriting or communications experience, ideally in food or tech.
Outstanding English copywriting skills – clean, confident, clutter-free.
Skilled at leveraging AI platforms to ideate concepts, generate copy, and tailor messaging.
Proven experience writing for paid social (Instagram, Facebook, TikTok), digital display (Google Ads, YouTube), CRM, landing pages, and GEO/SEO.
Comfortable working with brand toolkits and tone of voice guides.
Able to write for multiple projects and brands simultaneously, shifting tone and tactics as needed.
Solid grasp of time management and the ability to juggle a wide range of stakeholders.
Able to deliver on goals while managing scope, time, quality, and risk.
Genuine curiosity about food and cooking.
Knowledge of German, French, Swedish, Norwegian, Danish, or Dutch is a plus.

Skills

Copywriting
Digital Media
CRM
Paid Social
Organic Social
Display Advertising
Landing Pages
Brand Strategy
Content Management
AI Platforms
Time Management
Stakeholder Management

Location

Berlin

Work Type

On-site (minimum 3 days/week)
Hybrid

Experience Level

Mid-level
Minimum three years of experience

Education Level

BS/MS from a top-tier university in Communications, Marketing, Creative Writing, or a related field

Benefits

Competitive compensation package
HelloFresh-subsidized Pension Scheme
Berlin relocation support
Exclusive discounts on weekly HelloFresh box
Office meals discounts
Annual learning & development budget
German language learning budget
Access to the HelloFresh Academy
Mental health support
Transportation perks
Working-parent-friendly benefits
24/7 gym access
Wellbeing platforms (Headspace, Spill)
Sabbatical leave options

About the Company

HelloFresh Group is one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
A diverse global community of 90+ nationalities.

Equal Opportunity

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities.