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About the Role
The Sr. Campaign Manager, Paid Social is responsible for overall account performance and execution, mentoring junior employees, and providing best-in-class expertise and recommendations to drive performance.
Responsibilities
- Partner with Account Managers to provide insights for RFPs, decks, proposals, and planning recommendations.
- Develop best-in-class deliverables and reporting for clients using available technology and services.
- Act as an expert in paid media capabilities, identifying optimal client solutions and staying updated on new tools and technologies.
- Manage and oversee campaign setup and execution.
- Monitor creative calendars and campaign budgeting.
- Ensure consistency of ad specifications and campaign objectives.
- Direct site tagging strategy and manage cost-per-acquisition campaigns.
- Pull reports, prepare insights and recommendations, and present them effectively.
- Educate agency teams and clients on best practices and campaign objective requirements.
- Monitor client goals and KPIs to ensure timely and complete campaign delivery.
- Create strong collaborative relationships with planning teams and specialty business units.
- Mentor and train Campaign Managers and Associates on tools and processes.
- Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units.
- Ensure invoice clearing and budget management.
- Oversee plan execution, evaluate campaign performance, optimize campaigns, provide post-campaign reports, and ensure flawless setup and digital activation.
Requirements
- Professional or educational background in Marketing or Advertising is advantageous.
- 3-4 years of experience managing paid social and search campaigns.
- Proficient in executing campaigns on various social platforms (Meta, TikTok, LinkedIn, Reddit, Pinterest, etc.).
- Proven in-depth knowledge of the digital media industry.
- Previous experience working within an advertising agency or with a media partner.
- Full understanding of the roles of various digital channels.
- Understanding of trafficking and website tagging processes is an asset.
- Demonstrated ability to effectively apply knowledge and insights from research resources.
- Passion for data, emerging media, and technology.
- Professional learning agility with a passion for continuous development.
- Client service oriented with a proactive approach to problem-solving, team assistance, and self-development.
- Excellent communication skills (written and verbal).
- Highly developed organizational skills with strong attention to detail and accuracy.
- Ability to work collaboratively and independently.
- Ability to develop and foster relationships with media partners.
- Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).
Skills
- Paid Social
- Paid Search
- Meta
- TikTok
- Digital Media Industry Knowledge
- Digital Channels
- Trafficking
- Website Tagging
- Data Analysis
- Emerging Media
- Technology
- Client Service
- Problem Solving
- Communication
- Organization
- Attention to Detail
- Collaboration
- Relationship Building
- Microsoft Office Suite
- Excel
- PowerPoint
Location
- Remote
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
- 3-4 years
Salary/Compensations
- $55,000 - $65,000
Benefits
- Generous paid time off (minimum 37 days including vacation and wellness days)
- Four-day long weekends
- Half-day summer Fridays
- Meeting-free Friday afternoons year-round
- Flexible hybrid work model
- Formal training opportunities
- Mental health training
- Inclusion education
- Opportunity to grow within a global network of agencies
- Contribution to company culture through employee groups
About the Company
- At Omnicom Media Canada, careers are designed for growth, offering a transformative talent experience focused on community, impact, and opportunity.
- Omnicom Media Canada is dedicated to cultivating a workplace that actively champions Inclusion, Diversity, and Equity through Action (IDEA).
Equal Opportunity
- Omnicom Media Canada is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity, and Equity through Action (IDEA). This commitment ensures our workforce reflects the rich cultural mosaic of Canada, shaping how our teams, leadership, and client relationships thrive.